Director, Web and Digital Experience

Title:

Director, Web & Digital Experience

Role Summary

The Director, Web & Digital Experience is a strategic leader responsible for Strategy’s global digital ecosystem, including our primary B2B corporate website and localized international sites. You will lead a small team, manage key vendor relationships, and own the end-to-end digital customer journey. This role is responsible for developing the enterprise-wide web strategy to enhance customer experience, drive sales leads and downloads, and measure digital performance (ROI).

You will own the digital content strategy and lead large-scale projects, such as full redesigns and re-platforming, by partnering closely with ITS, business units, and marketing stakeholders.

Duties and Responsibilities

1. Digital Strategy & Customer Experience

• Define and evangelize the enterprise-wide digital vision and strategy, ensuring it aligns with key business objectives (leads, sales, customer satisfaction).

• Serve as the primary advocate for the end-user, using quantitative analytics and qualitative "voice of customer" data to champion a best‑in‑class, customer‑centric digital experience.

• Develop and present the business case for new digital initiatives, defining scope, tracking performance, and reporting on financial impact (ROI) to leadership.

• Lead UX/UI strategy, working with design resources (internal or external) to create wireframes, mockups, and prototypes that continuously optimize the user journey.

2. Leadership & Cross-Functional Partnership

• Lead, mentor, and manage a small team of digital marketing professionals.

• Manage relationships, budgets, and deliverables with external vendor partners and design resources.

• Serve as the central connection point between Marketing, business units, and the ITS (IT) team, fostering strong relationships to align priorities and execute a unified roadmap.

• Consult with and educate internal stakeholders on digital best practices in UX, SEO, and content strategy to gain buy‑in and drive engagement.

3. Web Operations, Content & SEO

• Oversee the entire web content lifecycle, from strategy and creation to deployment and maintenance, ensuring all digital properties are up-to-date and effective.

• Lead and own all web‑related projects, including large‑scale implementations, microsites, and landing page optimization.

• Define, own, and execute a comprehensive SEO strategy to improve organic traffic, rankings, and conversion.

• Own and optimize the onsite search experience, using data to refine results and improve the customer journey.

4. Technology, Testing & Platform Management

• Act as the primary business owner for the web technology stack, managing the marketing priority backlog for the ITS development team.

• Partner with ITS to architect and align on a long‑term strategic roadmap for web platforms, from inception and testing to deployment and post‑launch monitoring.

• Define, test, and validate all new web enhancements, features, and A/B tests, working with ITS to ensure proper UAT and deployment best practices.

Qualifications

Education

•

Required:

Bachelor's Degree (or equivalent experience) in Graphic Design, Computer Science, Marketing, or a related discipline.

• Preferred:
Master's Degree.

Experience

•

Required:

Minimum 10 years of progressive experience in customer‑focused web product management, digital marketing, or UX/UI design, with at least 3 years of management experience.

• Experience leading web design or digital product management teams.

• A portfolio demonstrating experience in creating brand‑focused digital experiences or products.

• Proven experience leading large‑scale implementation projects, including website re‑platforming.

• Demonstrated experience partnering with IT/technical teams to create and execute strategic roadmaps.

• Experience with E‑Commerce or DXP platforms (e.g., Sitecore, Salesforce, Adobe Experience Manager).

• Experience with landing page tools (e.g., Optimizely, Ninetailed) and content personalization platforms (e.g., Path factory).

Software/Technical Skills

• Advanced: experience with design and wire framing tools (e.g., Figma, Adobe Creative Suite).

• Advanced: knowledge of A/B testing, multivariate…