Field Marketing, Senior Manager

Key Responsibilities

• Own the global campaign strategy and design for the GPS business, spanning Public Sector, Education, and Nonprofit lines of business.
• Lead cross-functional campaign planning, aligning Global Campaigns, GPS Product Marketing, Creative, Digital, and Regional Field Marketing teams around a shared strategy and priorities.
• Define campaign frameworks, messaging architecture, and channel intent that scale globally while allowing for regional adaptation.
• Ensure all regions (AMER, EMEA, ANZ) are considered at campaign and content inception, incorporating regional perspectives and constraints early.

• Design and maintain end-to-end content journeys by industry and line of business, aligned to personas and stages of the buyer journey.
• Align content themes and channel strategies across email, paid media, web, events, and digital experiences, enabling consistent regional execution.
• Identify gaps in content coverage and provide strategic recommendations for content investment and prioritization.
• Enable a global–local content exchange, ensuring:
  • Global GPS content is built for localization and regional relevance
  • High-performing regional content (e.g., trust, compliance, or mission-driven narratives) is elevated and shared globally
• Conduct regular content audits (minimum quarterly) to ensure journeys remain relevant, current, and effective.

• Serve as a strategic partner to regional GPS field marketing leads, providing guidance, structure, and clarity to support execution in-market.
• Share newly developed campaign assets, creative, and copy frameworks across regions with clear positioning and usage guidance.
• Define and align global email nurture strategies across Public Sector, Education, and Nonprofit, while enabling regional adaptation.
• Collaborate with regional field marketing teams on quarterly paid media planning, including strategic briefs, audience priorities, and recommendations for incremental investment.
• Partner with the Global Integrated Campaigns (GIC) team (e.g., Vanessa Porter, Nubia Solomon) to support GPS localization needs, surfacing high-priority, globally relevant content for translation and adaptation.

• Define global audience segmentation strategies across key channels for the GPS business.
• Partner with regional field marketing teams to align segmentation and targeting to regional priorities, including:
  • Target Account Lists (TALs) and ABM strategies for paid media
  • Target contact strategies for email and nurture programs
• Ensure audience strategies are scalable, measurable, and aligned to GPS campaign objectives.

• Own global campaign and content performance analysis across Public Sector, Education, and Nonprofit.
• Provide quarterly performance readouts and recommendations to inform campaign optimization and future investment decisions.
• Identify trends, best practices, and opportunities for optimization or reallocation across regions and lines of business.
• Use insights to continuously refine global campaign strategy, content journeys, and channel guidance.

• 10+ years of experience in global marketing, integrated campaigns, field marketing strategy, or demand generation in a complex B2B environment.
• Experience marketing to public sector, education, nonprofit, or highly regulated industries strongly preferred.
• Proven track record of setting global campaign strategy and enabling regional execution in a matrixed organization.
• Deep expertise in content journey design, persona-based marketing, and multi-channel campaign planning.
• Experience partnering with regional teams across AMER, EMEA, and ANZ.
• Strong analytical mindset with the ability to translate performance data into strategic recommendations.
• Exceptional stakeholder management skills and comfort leading through influence rather than direct authority.
• Excellent written and verbal communication skills.

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