Field Marketing, Senior Manager

Marketing & Communications

Job Details

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Salesforce's Global Public Sector (GPS) business is seeking a Senior Lead, Global Campaigns & Integrated Marketing to define and lead the global campaign and content strategy across Public Sector, Education, and Nonprofit. This role is responsible for designing integrated, scalable campaigns that align to the unique needs of public-serving organizations while enabling regional field marketing teams to execute effectively in their markets.

This is a strategy, orchestration, and enablement role, not a regional execution role. You will own global campaign frameworks, content journey architecture, audience strategy, and performance insights-working closely with Product Marketing, Global Campaigns, Creative, Digital, and Regional Field Marketing leaders. Execution is delivered in partnership with regions; your role is to ensure campaigns are well-designed, regionally inclusive, and optimized for impact across the GPS portfolio.

• Own the global campaign strategy and design for the GPS business, spanning Public Sector, Education, and Nonprofit lines of business.
• Lead cross‑functional campaign planning, aligning Global Campaigns, GPS Product Marketing, Creative, Digital, and Regional Field Marketing teams around a shared strategy and priorities.
• Define campaign frameworks, messaging architecture, and channel intent that scale globally while allowing for regional adaptation.
• Ensure all regions (AMER, EMEA, ANZ) are considered at campaign and content inception, incorporating regional perspectives and constraints early.

• Design and maintain end‑to‑end content journeys by industry and line of business, aligned to personas and stages of the buyer journey.
• Align content themes and channel strategies across email, paid media, web, events, and digital experiences, enabling consistent regional execution.
• Identify gaps in content coverage and provide strategic recommendations for content investment and prioritization.
• Enable a global‑local content exchange, ensuring:
  • Global GPS content is built for localization and regional relevance
  • High‑performing regional content (e.g., trust, compliance, or mission‑driven narratives) is elevated and shared globally.
• Conduct regular content audits (minimum quarterly) to ensure journeys remain relevant, current, and effective.

• Serve as a strategic partner to regional GPS field marketing leads, providing guidance, structure, and clarity to support execution in‑market.
• Share newly developed campaign assets, creative, and copy frameworks across regions with clear positioning and usage guidance.
• Define and align global email nurture strategies across Public Sector, Education, and Nonprofit, while enabling regional adaptation.
• Collaborate with regional field marketing teams on quarterly paid media planning, including strategic briefs, audience priorities, and recommendations for incremental investment.
• Partner with the Global Integrated Campaigns (GIC) team (e.g., Vanessa Porter, Nubia Solomon) to support GPS localization needs, surfacing high‑priority, globally relevant content for translation and adaptation.

• Define global audience segmentation strategies across key channels for the GPS business.
• Partner with regional field marketing teams to align segmentation and targeting to regional priorities, including:
  • Target Account Lists (TALs) and ABM…