Director, Social Media

Director/Senior Manager, Social Media – Cvent

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Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

AI at Cvent:
Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI‑augmented work, you’ll thrive here.

Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

In This Role, You Will Build & Own the Global Social Strategy

• Develop and lead Cvent’s global organic social media strategy spanning brand‑owned channels, executive thought leadership, and employee advocacy. You may also act as a key consultant to support/grow our paid external influencer strategy.
• Define channel purpose, target audiences, editorial approach, and KPIs for each platform. Confidently communicate this to C‑Level executives and the broader marketing organization.
• Determine as/when certain channels no longer serve our purpose and/or compile clear business cases for resource expansion (and attributed expected outcomes) to maximize channel impact long‑term.
• Bring organic social into the center of the marketing mix—integrating tightly with Brand, PR, Content, Product Marketing, Communications, and Events.

Manage & Scale Brand‑Owned Channels

• Oversee daily operations, campaign execution, and content distribution across Linked In, Instagram, Threads, Tik Tok, Facebook, X, and new/emerging platforms.
• Govern the ecosystem of accounts across acquired brands—partnering with stakeholders to consolidate, evolve, or sunset channels strategically.
• Set high standards for community‑driven engagement, responsiveness, and social listening.

Lead Creative Excellence & Content Innovation

• Work collaboratively with creative leaders to expand social‑first creative resources and integrate those subject matter experts into the social media content creation and strategic planning process.
• Establish and uphold Cvent’s social visual identity, tone of voice, and storytelling principles across regions and channels.
• Develop culturally relevant, thumb‑stopping content that brings the Cvent story to life across formats.
• Drive a bold, outside‑the‑box, AI‑first creative approach—accelerating video/short‑form content, motion, and narrative output through emerging tools and automation.

Elevate Executive Thought Leadership & Employee Advocacy

• Build and operationalize a scalable executive social strategy to increase visibility, brand reach, thought leadership, and industry influence across regions.
• Enhance and manage an exciting, engaging employee advocacy program that equips internal ambassadors to amplify brand narratives, and their own expertise across their networks.
• Confidently navigate (and capitalize on) the unique differences between a brand‑owned employee advocacy program and employee‑driven thought leadership/brand awareness program.
• Identify organic influencer and creator partnership opportunities to expand reach beyond owned channels.

Drive Measurement, Learning & Business Impact

• Set KPIs and build a measurement framework that proves the value of social in driving brand perception, demand creation, and community growth.
• M…