Field Marketing Specialist

We’re looking for a creative, proactive, and relationship-driven Field Marketing Specialist to help shape the next chapter of Empathy Lab by EPAM in North America. In this role, you’ll play a key role in elevating our brand, engaging CMO-level audiences, and generating meaningful demand across the marketing, commerce, and loyalty landscape.

You’ll partner closely with senior stakeholders, subject matter experts, and cross-functional teams to bring our go-to-market strategy to life—executing high-impact regional programs, increasing brand visibility, and driving measurable pipeline contribution for an exciting new unit within EPAM.

If you love blending strategy with hands‑on execution, thrive in a fast‑moving environment, and are excited by the opportunity to make a visible impact from day one, we’d love to meet you.

Apply and help us build something extraordinary.

• Develop and implement regional marketing strategies in collaboration with senior stakeholders

• Deliver content-driven and demand generation campaigns in partnership with subject matter experts and the core brand team

• Plan and manage regional events, including executive round tables, partner activations, client dinners, and sponsor ships

• Work with subject matter experts to develop thought leadership ideas and content to support public relations efforts across major industry outlets

• Partner with alliance teams to execute co‑marketing initiatives with key technology partners

• Support sales enablement by creating case studies, award submissions, presentations, and internal communications

• Track, analyze, and report on marketing performance, spend, and KPIs for the region

• Identify the most effective marketing channels for reaching core CMO and marketing leadership audiences

• Conduct competitive research to inform strategic decisions and messaging

• Ensure strong local execution, stakeholder engagement, and consistent brand representation

• Test, measure, and optimize campaigns for continuous improvement

• Maintain high standards of accuracy, project management, and organizational excellence

• Minimum 2 years of experience in field marketing, demand generation, or related B2B marketing roles, preferably in an agency or consultancy environment

• Proven ability to collaborate with diverse stakeholders and build strong cross‑functional partnerships

• Strong project management, organizational, and communication skills

• Experience with campaign tracking, analytics, marketing automation, and segmentation platforms (bonus)

• Demonstrated creativity, flexibility, and resourcefulness in problem‑solving

• Experience in developing content for thought leadership, PR, and sales enablement

• Familiarity with co‑marketing and partnership programs

• High attention to detail and commitment to delivering quality work

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to Linked In learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

• Paid Holidays - nine (9) total per year

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

• If otherwise eligible, participation in the discretionary annual bonus program

• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to…