Marketing Campaigns Lead - Financial Services

Job Family

Marketing Management

Up to 10%

None

The Marketing Lead helps plan, execute, and optimize B2B marketing programs that drive growth in the firm’s Financial Services sector, across the commercial and public sectors. The person in this role must be adept at building campaigns across multiple disciplines including paid media, SEO/GEO/SEM, organic social media, websites, client/prospect events, and thought leadership. This role reports to the Director of Financial Services marketing.

We are looking for a strategic marketing professional with strong organizational and analytical skills, and who is passionate, creative and detail oriented. The successful candidate will be proactive, resourceful, and able to juggle multiple tasks and priorities. This individual must be able to work independently and take ownership of various go‑to‑market initiatives. This role requires the person to:

• Develop integrated digital marketing campaigns and programs that generate and nurture leads, and drive sales, with a focus on paid Linked In and paid search.
• Provide strategic and creative input for development of a wide range of communications including ads, short‑and‑ long‑form thought leadership pieces, videos, webinars, podcasts, etc.
• Proactively collect, track, and report marketing program ROI, modulating as required for different internal audiences (marketing team, executive leadership, sales, etc.).
• Contribute to the Financial Services organic Linked In showcase page. Write, edit, and calendar social posts, in partnership with our content team.
• Manage segment and solution‑specific updates on the firm’s internal and external websites (including drafting and editing content).
• Stay abreast of relevant marketing trends and technologies that can make our programs more effective and efficient.
• Monitor and report on the competitive consulting landscape, as well as trends and issues of interest to our financial services clients.

• Bachelor’s degree, preferably in Marketing, Communications, Journalism, or a related field
• 6+ years of B2B marketing and communications experience
• Experience building and executing service, cohort and account‑based, multi‑channel, multi‑touch, market focused campaigns, and marketing programs
• Demand generation/account‑based marketing experience and program management skillsli>
• Ability to comprehend, analyze, and interpret campaign and other metrics to shape decisions made from the data and report ROI; demonstrated project management skills
• Proficiency in PowerPoint, Excel, Linked In, SEO/SEM, Copilot, or similar Gen AI tools
• Highly motivated with a strong work ethic and excellent time and project management skills
• Strong writing and editing skills with the ability to adapt communications to different audiences
• Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management
• The ability to work remotely in a fast‑paced, collaborative environment, operate effectively under pressure, and make decisions independently
• Candidates must reside in ET or CT time zones.

• Consulting/professional services firm marketing experience
• Experience marketing to federal government agencies
• B2B technology marketing and financial marketing experience
• Experience with Martech platforms including GA4, Eloqua, Sitecore CMS, Sprout Social, and Dynamics CRM
• Metro DC (DC/VA/MD) or Metro NYC area residents preferred.

The annual salary range for this position is $-$. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.

Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.

Benefits include:

• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Position may be eligible for a discretionary variable incentive bonus
• Parental Leave and Adoption…