Marketing & Communications Specialist - Tyson's, VA

Overview

M.C. Dean is Building Intelligence. We design, build, operate, and maintain cyber-physical solutions for the nation's most recognizable mission critical facilities, secure environments, complex infrastructure, and global enterprises. The company's capabilities include electrical, electronic security, telecommunications, life safety, automation and controls, audio visual, and IT systems. M.C. Dean is headquartered in Tysons, Virginia, and employs more than 5,800 professionals who engineer and deploy automated, secure, and resilient power and technology systems;

and deliver the management platforms essential for long-term system sustainability.

Our people are inspired by the way engineering and innovation enhance customer outcomes, improve lives, and change the world for the better. We are driven by our core values of agility, expertise, and trust.

M.C. Dean is seeking a Marketing Communications Specialist to join our dynamic team based in Tysons, VA. Together we are enhancing M.C. Dean's brand visibility, enabling client growth, promoting employee engagement, and advancing organizational development.

Advance strategic, integrated marketing communications campaign efforts for high-growth strategic business unit(s) and/or corporate communications programs. The specialist will advance strategic initiatives and support department leadership in advancing M.C. Dean's marketing maturity.

The marketing and communications department operates in a highly-collaborative structure that requires each of us to support other members of the team responsible for driving high-priority initiatives. The specialist will be called upon to lead projects and initiatives as well as support programs led by other members of the team.

• Integrated Marketing Campaigns: Work with the department leadership to formulate and implement market-specific, omni-channel (earned, owned, shared and paid) marketing and communications campaigns. The specialist will lead several assigned 'beats' and will support one or more campaigns each year working closely with operational leaders and subject matter experts.
• Marketing Events and Promotions (Virtual and In-Person): Plan, manage and develop annual conferences, events, and award submissions and department calendars. Lead client-focused marketing and corporate communications activities through the development of print, digital and multimedia marketing toolkit materials and management of virtual and in-person client-, employee- and recruiting-focused trade shows and events.
• Sales Integration and Marketing Platform Enhancements: Support development and launch of new website, CRM, and social media integrations and enhancements to advance direct client marketing efforts. Participate in and facilitate functional cross-training initiatives to share successes and best practices across the marketing and communications function and with operational stakeholders.

• Branding: Provide brand stewardship through all marketing and communications activities. Support brand consistency, training and resource development for the upcoming brand refresh and roll out across web, social and internal communications platforms.
• Editorial: Prepare communications and collateral for internal and external audiences. Work with internal stakeholders to write news stories, marketing collateral, presentations, video scripts and displays. The specialist will support quality control and editing of internal and external news stories, as well as print and digital content.
• Change Management: Lead change communications campaigns, including message development, employee engagement, and promotional launches for priority human resources, information technology, and safety initiatives.

• Marketing Intelligence Support: Support department market intelligence, competitive analysis and market segmentation research and reporting efforts.
• Department Reporting: Work with the marketing and communications leadership to establish campaign metrics. Gather quantitative and qualitative data to obtain feedback on marketing…