Power & Utilities Marketing Strategist, Assistant Director

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The Power & Utilities Marketing Strategist, Assistant Director serves as the marketing lead and strategic advisor for the Power & Utilities sector. Acting as the sector's chief marketing officer, this individual is responsible for developing and executing an integrated marketing strategy that strengthens EY's market position, advances priority sector growth objectives, and deepens relationships with key clients and buyers.

This role partners closely with sector leadership, service line leaders, account teams, alliances, and global marketing colleagues to translate business priorities into compelling market-facing campaigns, thought leadership, activations, and account-based marketing programs. The strategist will help shape and activate the New Industrial Equation narrative within the Power & Utilities sector, connecting themes such as grid modernization, energy infrastructure, reliability, resilience, regulatory transformation, AI-enabled operations, capital deployment, and the evolving utility customer experience.

The ideal candidate combines strategic thinking, marketing leadership, exceptional stakeholder management skills, and a strong understanding of B2B and account-based marketing in highly matrixed organizations.

• Sector Marketing Strategy Leadership
• Develop and lead the annual Power & Utilities marketing strategy and activation plan aligned to sector growth priorities.
• Serve as the primary marketing advisor to Power & Utilities leadership, bringing market intelligence, buyer insights, and marketing recommendations.
• Identify, prioritize, and activate the themes most relevant to utility executives and decision-makers.
• Connect sector priorities to broader Industrials & Energy and EY enterprise narratives.
• Thought Leadership and Market Positioning
• Partner with subject matter resources and sector leaders to identify thought leadership opportunities that elevate EY's voice in the market.
• Guide the creation of articles, research, executive perspectives, videos, client stories, case studies, web content, and campaign assets.
• Develop messaging that clearly articulates EY's differentiated value across utility transformation, technology modernization, infrastructure investment, and operational excellence.
• Ensure consistency of messaging across all channels and activations.
• Account-Based Marketing and Client Engagement
• Lead sector-specific account-based marketing initiatives targeting priority accounts and strategic growth opportunities.
• Collaborate with account teams to create tailored marketing programs that support relationship development and revenue growth.
• Translate sector priorities into named-account campaigns, executive engagement opportunities, and strategic client experiences.
• Identify opportunities to leverage sector content, insights, and campaigns in priority client pursuits.
• Campaign and Activation Leadership
• Design and oversee integrated, multi-channel marketing programs that utilize events, sponsor ships, digital marketing, social media, PR, email, and sales enablement.
• Lead sector presence and activations across key industry conferences, utility events, and executive forums.
• Manage the development of flagship client experiences, executive round tables, thought leadership launches, and sector campaigns.
• Coordinate cross-functional teams to ensure flawless execution and measurable business impact.
• Stakeholder Management and Collaboration
• Build strong relationships across sector leadership, service lines, alliances, account teams,…