Enterprise Products Marketing Manager

We are seeking a Marketing Manager, Enterprise Products to develop and execute integrated marketing campaigns that bring Booz Allen’s enterprise technology products to market. This role sits within Enterprise Marketing and partners closely with Product, Sales, Brand, Digital, Creative, and other teams to translate product priorities and messaging into compelling, audience-focused marketing campaigns. You will help turn complex technology offerings into market-ready campaigns that build awareness, engage target audiences, and generate demand.

You’ll leverage your expertise as a campaign marketer who can develop integrated marketing plans, coordinate execution across channels, manage cross-functional stakeholders, and use performance insights to continuously improve results. Due to the nature of work performed within this facility, U.S. citizenship is required.

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• Assist in developing and executing integrated marketing plans for enterprise technology products across digital, paid media, email, social, events, web, and other relevant channels.
• Translate product capabilities and positioning into audience-focused marketing strategies that build awareness, engagement, and demand.
• Assist in developing campaign briefs, audience strategies, channel plans, launch plans, content calendars, and campaign timelines.
• Partner closely with Product to understand product capabilities, audiences, priorities, and messaging and translate those inputs into market-facing campaigns.
• Coordinate with Brand, Digital, Creative, Editorial, Media, and other marketing teams to bring campaigns to market on time and with consistent messaging.
• Execute email nurture and digital campaigns that support product awareness, engagement, and lead generation.
• Execute enterprise product activations, including product launches, industry events, webinars, and Sales Kickoff activities
• Coordinate audience-facing product assets, including landing pages, one-pagers, presentations, social content, email, digital advertising, and other marketing materials.
• Monitor campaign performance and audience engagement, using data and insights to optimize campaigns and improve results.
• Manage multiple campaigns, stakeholders, priorities, and timelines in a highly matrixed environment.
• Build strong cross-functional relationships and proactively identify opportunities to improve how enterprise products are brought to market.

Join us. The world can't wait.

• Experience developing and executing integrated marketing campaigns, preferably for technology, software, or complex offerings
• Experience developing strategies across multiple channels, such as digital, paid media, email, social, content, events, and web
• Experience partnering with Product, Sales, Digital, Creative, and cross-functional teams in a highly matrixed organization
• Experience with marketing and collaboration tools such as Salesforce, Marketo, PowerPoint, Mural, or Jira
• Ability to understand complex technical concepts and translate them into clear, compelling, audience-specific messaging
• Ability to manage multiple campaigns, stakeholders, priorities, and deadlines simultaneously
• Bachelor’s degree

• Experience marketing enterprise technology, cybersecurity, AI, SaaS, or other complex solutions
• Experience working within a large, matrixed enterprise marketing organization
• Experience using campaign performance data and audience insights to optimize marketing programs
• Experience with product launches, go-to-market programs, demand generation, or lifecycle marketing
• Ability to display a self-starter mindset with a collaborative, proactive approach
• Possession of strong communication, writing, project…