Director, Lead Generation
Listed on 2026-01-13
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Business
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Marketing / Advertising / PR
Digital Marketing, Marketing Manager, Marketing Strategy
Director, Lead Generation
Financial Recovery Technologies (FRT) is a leading technology-based services firm that helps the investment community identify eligibility, file claims, and recover funds from securities class action settlements. Our clients include some of the world’s largest institutional investors, and we’re proud to deliver results through our technology, innovation, unbiased expertise, and client experience.
LocationMedford, MA (headquarters)
Responsibilities- Design and deliver integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility.
- Collaborate closely with Sales, Product, Content Strategy, and Service to bring go‑to‑market campaigns to life.
- Own and oversee:
- Demand Generation & Pipeline Execution: design and execute multi‑channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing; build and optimize lead acquisition and nurture programs; own campaign performance end‑to‑end; develop automated workflows and nurture sequences.
- Campaign Reporting & Analysis: track and report on campaign effectiveness, pipeline contribution, conversion metrics, ROI; run A/B tests; analyze funnel friction; leverage tools such as Pardot, Sales Cadencing tools, Zoom Info, Google Analytics, and Lead Forensics; own campaign calendar.
- Cross‑Functional Alignment: act as day‑to‑day marketing partner to Sales and Account Management; deliver sales enablement tools; partner with content, product, and SMEs to develop campaign assets.
- 10+ years of B2B marketing experience, with 5+ years owning integrated campaign strategy and execution.
- Highly motivated, self‑starter with proven marketing and lead generation knowledge.
- Deep understanding of the buyer’s journey and sales cycles; experience with legal or operations personas in financial services is a plus.
- Excellent communicator, both verbal and written.
- Ability to build effective relationships with a wide range of people.
- Experience with marketing automation, CRM, and analytics tools (Pardot, Salesforce, Zoom Info, Google Analytics).
- Highly motivated, self‑directed, and comfortable working in a fast‑paced, hands‑on environment.
- Fun and diverse colleagues.
- Free drinks, snacks, and free access to onsite gym.
- Health, dental, and vision coverage.
- 401(k) with company match.
- Income protection plans (life, AD&D, short‑ and long‑term disability) and access to voluntary benefits.
- Convenient location near public transit (Wellington T on Orange Line).
- Free parking onsite.
Compensation: base salary $125,000–$150,000 a year (based in MA). FRT also offers a competitive annual bonus.
This position is based in our Medford, MA headquarters. You must be comfortable commuting to the office 2–3 days per week.
We are not working with agencies for this requisition.
FRT provides equal employment opportunities by recruiting, hiring, training and promoting applicants and employees without regard to race, color, religion, creed, national origin, citizenship status, sex, age, ancestry, sexual orientation, genetics, pregnancy, marital or partnership status, gender identity/expression, disability, handicap, status as a victim of domestic violence or other similar offenses, consumer credit history, unemployment, military obligations, veteran status or any other category protected by law.
FRT is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please let us know the nature of your request and your contact information.
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