Paid Specialist, Lead Generation

American Bath Group is expanding into direct-to-consumer bathroom remodeling and installation through American Dream Bath Remodel, and we’re looking for a Paid Media Specialist, Lead Generation to help build the customer acquisition engine behind this growing business.

This is a hands-on opportunity to help design, launch, and operate the paid media and lead-generation channels that connect interested homeowners with consultations and sales.

You won’t simply be maintaining an established account. You’ll be joining at a stage where the acquisition program is being built and will have the opportunity to help shape how it grows.

American Bath Group brings together bath and shower brands serving customers across North America.

Through American Dream Bath Remodel, ABG is expanding into direct-to-consumer bathroom remodeling and installation, providing homeowners with a more complete renovation experience - from initial interest and an in-home consultation through product selection and installation.

Initial markets include:

• Cleveland, Ohio
• Columbus, Ohio

In this role, you will:

• Build and operate paid media campaigns and lead-acquisition programs.
• Evaluate which channels are generating the strongest high-intent prospects.
• Adjust campaign tactics and media investment based on performance.
• Work closely with the U.S. Marketing Director during launch.
• Take increasing day-to-day ownership of channel strategy, campaign execution, and optimization as the business grows.
• Partner with web, content, and creative colleagues to bring campaigns to market.
• Help develop practical reporting that connects marketing activity to the homeowner journey from lead to consultation to sale.
• Identify productive channels and redirect attention and spend when performance changes.
• Build an optimization routine that provides visibility into lead sources, lead quality, appointment progression, and downstream sales outcomes.

Success means helping launch an effective lead-generation operation across the initial Ohio markets while steadily improving campaign performance and growing qualified lead volume across multiple channels.

The long-term ambition is to scale from hundreds to thousands of leads per month as the business grows.

Performance will not be measured by lead volume alone. Success will also be evaluated through:

• Booked appointments
• Responsible use of media investment

• Launch and refine customer acquisition activity across Cleveland, Columbus, and Cincinnati, with the ability to support expansion into additional markets.
• Generate a growing flow of leads with a credible opportunity to become qualified consultations and customers.
• Manage media investment thoughtfully and identify the channels producing the strongest results.
• Adjust channel strategy and spending when performance shifts.
• Establish useful reporting and optimization routines that connect marketing activity with prospect quality, appointment progression, and sales outcomes.

You’ll be building while the business is still developing its operating processes and reporting infrastructure.

Channel effectiveness may vary by:

• Market
• Campaign
• Season

Advertising investment is expected to become substantial, and the team needs someone who can identify performance changes and respond quickly.

You’ll also need to connect digital campaign performance to a longer homeowner buying journey, working closely with colleagues responsible for lead qualification, appointment scheduling, sales consultations, and customer…