Marketing Analyst

At Orion
180, we don’t just stand out for what we do; we shine because of how we do it. Our mission is to deliver an exceptional insurance experience through innovative technology, unparalleled customer service, and a comprehensive suite of products. Our vision is to be the premier global provider of insurance solutions and redefine the insurance industry.

• Melbourne, Florida (Headquarters) — on the stunning Space Coast, offering affordable housing, excellent transportation, and proximity to major hubs like Orlando, Tampa, and Miami.
• Dallas, Texas — a thriving business and innovation hub at the crossroads of culture, technology, and growth.

Are you passionate about uncovering the story behind the numbers? Orion
180 is seeking a Data & Marketing Insights Analyst to power our marketing strategy with robust, data-driven intelligence.

In this role, you will bridge marketing and analytics, transforming complex data sets into actionable insights that optimize performance, guide decision-making, and accelerate business growth.

• Data Collection & Integration
  Aggregate data from Hub Spot
  , CRM
  , ad platforms
  , and internal systems to create unified, accurate, and scalable marketing datasets.
• Performance Analytics & Forecasting
  Conduct deep-dive analyses on campaign ROI, customer acquisition cost (CAC), conversion rates, retention, and engagement metrics. Use predictive analytics and statistical modeling to forecast outcomes and identify growth opportunities.
• Attribution & Channel Optimization
  Build and maintain multi-touch attribution models using GA4, GTM, and BI dashboards to quantify the impact of each channel on conversions.
• Campaign & Funnel Insights
  Partner with the marketing team to evaluate performance of digital and traditional campaigns (SEO, PPC, social media, email, and direct mail) and recommend data-backed optimizations.
• Data Visualization & Reporting
  Develop interactive dashboards and executive summaries in Power BI and Excel to present marketing performance KPIs and strategic trends clearly and visually.
• Cross-Functional Collaboration
  Work closely with Orion
  180’s Business Intelligence (BI) and Product Analytics teams to align marketing performance insights with financial and operational objectives.
• Process Automation & Governance
  Streamline data pipelines and automate recurring reports using SQL
  , VBA
  , and Python/R scripts to enhance accuracy, speed, and scalability.

• Bachelor’s or Master’s degree in Data Analytics
  , Marketing Analytics
  , Statistics
  , Economics
  , Finance
  , or related field.
• 2–4 years of experience in data analytics
  , marketing analytics
  , or business intelligence roles.
• Proven experience translating analytical insights into business strategies and executive recommendations.
• Prior exposure to insurance
  , financial services
  , or SaaS/tech environments preferred.

• SQL — advanced querying, data joins, and performance tuning.
• Excel — strong analytical modeling, pivot tables, and dashboard automation.
• Power BI — creating visuals, DAX measures, and interactive reporting.
• Hub Spot CRM or equivalent marketing automation platforms.
• GA4
  , GTM
  , and digital ad platforms (Google Ads, Meta, Linked In).
• Bonus: Experience in Python or R for data cleaning, regression analysis, and forecasting models.

• Strong understanding of marketing funnel metrics, statistical inference, and performance attribution.
• High proficiency in data storytelling—simplifying complex data into actionable insights.
• Detail-oriented mindset with the ability to identify trends and anomalies.

• Competitive salary and comprehensive benefits package.
• Direct impact on marketing growth and brand performance.
• Exposure to cutting-edge Insur Tech tools and analytics frameworks.
• Opportunities for career growth within a rapidly expanding organization.
• A collaborative, innovation-driven culture that values curiosity and data fluency.
• Dynamic Environment:
  On-site role with a fast-paced and collaborative team culture. Results-driven office where your contributions make a real impact.
• Compensation:
  Competitive base pay and performance bonuses.
• Career Growth:
  Mentorship, growth tracks, and professional development.
• Benefits:
  Medical, dental, vision, 401k, paid holidays, PTO and more!

While performing general duties for this position, the employee is regularly required to sit, stand, and/or walk around (including the use of stairs). Other demands include the ability to openly communicate with others by talking, listening, comprehending, and reading; being able to lift light objects (