Marketing Operations Specialist

At Orion
180, we don’t just stand out for what we do; we shine because of how we do it. Our mission is to deliver an exceptional insurance experience through innovative technology, unparalleled customer service, and a comprehensive suite of products. Our vision is to be the premier global provider of insurance solutions and redefine the insurance industry.

Orion
180 is proud to call two vibrant cities home. Our headquarters on Florida’s stunning Space Coast in Melbourne offers an exceptional quality of life, with affordable housing, excellent transportation, and close proximity to major cities like Orlando, Tampa, and Miami. Our Irving, Texas, location places us in a dynamic center of culture, business, and entertainment, keeping us deeply connected to innovation and growth.

We are seeking a Marketing Specialist to serve as the primary administrator and architect of our Hub Spot platform. In this role, you’ll own the build, configuration, and optimization of Hub Spot across Marketing, Sales, and Service Hubs—ensuring seamless workflows, clean data, and scalable automation. You’ll collaborate closely with cross-functional teams to maximize Hub Spot’s capabilities and integrate it with Orion
180’s proprietary systems and tech stack.

This position is ideal for someone who thrives on process improvement, loves data integrity, and enjoys turning business needs into smart Hub Spot solutions.

• Own Hub Spot Administration: Manage user permissions, custom properties, pipelines, workflows, sequences, and integrations across Marketing, Sales, and Service Hubs.
• System Optimization: Build and maintain automation workflows, email templates, forms, lists, lead scoring rules, and lifecycle stages.
• Integration Management: Oversee data syncing and API integrations between Hub Spot and other business tools (CRM, website, analytics, and reporting systems).
• Reporting & Dashboards: Create, maintain, and optimize dashboards that offer practical knowledge regarding lead performance, campaign attribution, and ROI.
• Data Hygiene & Governance: Develop and enforce data standards, deduplication routines, and property management for accurate segmentation and reporting.
• Process Documentation: Maintain clear documentation on workflows, data structures, and platform configurations to ensure scalability and team training.
• Platform Expansion: Evaluate new Hub Spot features, beta programs, and integrations that can enhance marketing, sales, and service performance.
• Collaboration: Partner with Marketing, Sales, and IT to align Hub Spot functionality with business processes and growth initiatives.

Bachelor’s degree in Marketing, Information Systems, or a related field. Hub Spot certifications (Admin, Operations, or Marketing Software) strongly preferred.

• 3+ years of hands-on Hub Spot administration experience (multi-hub environment preferred).
• Proven ability to architect workflows, lead scoring, and automation logic within Hub Spot.
• Experience integrating Hub Spot with CRMs, analytics, or ERP systems via native connectors or APIs.
• Strong understanding of data management, list segmentation, and reporting.

• Familiarity with HTML/CSS for email and template customization.
• Understanding of SQL, APIs, or basic data modeling is a plus.
• Proficiency with tools such as Google Analytics, Zapier, and Looker/Tableau is a plus.

• Analytical mindset with strong attention to detail.
• Excellent documentation and communication skills.
• Self-starter who thrives in fast-paced, high-growth environments.
• Proactive collaborator who bridges technical and non-technical teams.

At Orion
180, we don’t just meet expectations, we exceed them. If you’re ready to take your career to the next level and be part of a growing, forward-thinking company, apply today!

• Dynamic Environment:
  On-site role with a fast-paced and collaborative team culture . Results-driven office where your contributions make a real impact.
• Compensation:
  Competitive base pay and performance bonuses.
• Career Growth: M entorship, growth tracks, and professional development.
• Benefits:
  Medical, dental, vision, 401k, paid holidays, PTO and more!

While performing general duties for this position, the employee is regularly required to sit, stand, and/or walk around (including the use of stairs). Other demands include the ability to openly communicate with others by talking, listening, comprehending, and reading; being able to lift light objects (