Marketing Analyst

At Orion
180, we don’t just stand out for what we do; we shine because of how we do it. Our mission is to deliver an exceptional insurance experience through innovative technology, unparalleled customer service, and a comprehensive suite of products. Our vision is to be the premier global provider of insurance solutions and redefine the insurance industry.

Orion
180 is proud to call two vibrant cities home. Our headquarters on Florida’s stunning Space Coast in Melbourne offers an exceptional quality of life, with affordable housing, excellent transportation, and close proximity to major cities like Orlando, Tampa, and Miami. Our Irving, Texas, location places us in a dynamic center of culture, business, and entertainment, keeping us deeply connected to innovation and growth.

At Orion
180 , we don’t just stand out for what we do — we shine because of how we do it. By integrating cutting‑edge proprietary technology, innovative solutions, and compassion for serving our customers, we are redefining the insurance experience.

Our vision is to be the global premier provider of insurance solutions , and our mission is to deliver an exceptional experience through innovative technology, unparalleled customer service, and a comprehensive suite of products.

Orion
180 is proud to call two vibrant cities home:

• Melbourne, Florida (Headquarters) — on the stunning Space Coast, offering affordable housing, excellent transportation, and proximity to major hubs like Orlando, Tampa, and Miami.
• Dallas, Texas — a thriving business and innovation hub at the crossroads of culture, technology, and growth.

Are you passionate about uncovering the story behind the numbers ? Orion
180 is seeking a Data & Marketing Insights Analyst to power our marketing strategy with robust, data‑driven intelligence.

In this role, you will bridge marketing and analytics, transforming complex data sets into actionable insights that optimize performance, guide decision‑making, and accelerate business growth.

• Data Collection & Integration
  Aggregate data from Hub Spot
  , CRM
  , ad platforms
  , and internal systems to create unified, accurate, and scalable marketing datasets.
• Performance Analytics & Forecasting
  Conduct deep‑drive analyses on campaign ROI, customer acquisition cost (CAC), conversion rates, retention, and engagement metrics. Use predictive analytics and statistical modeling to forecast outcomes and identify growth opportunities.
• Attribution & Channel Optimization
  Build and maintain multi‑touch attribution models using GA4, GTM, and BI dashboards to quantify the impact of each channel on conversions.
• Campaign & Funnel Insights
  Partner with the marketing team to evaluate performance of digital and traditional campaigns (SEO, PPC, social media, email, and direct mail) and recommend data‑backed optimizations.
• Data Visualization & Reporting
  Develop interactive dashboards and executive summaries in Power BI and Excel to present marketing performance KPIs and strategic trends clearly and visually.
• Cross‑Functional Collaboration
  Work closely with Orion
  180’s Business Intelligence (BI) and Product Analytics teams to align marketing performance insights with financial and operational objectives.
• Process Automation & Governance
  Streamline data pipelines and automate recurring reports using SQL
  , VBA
  , and Python/R scripts to enhance accuracy, speed, and scalability.

Education: Bachelor’s or Master’s degree in Data Analytics
, Marketing Analytics
, Statistics
, Economics
, Finance
, or related field.

• 2–4 years of experience in data analytics
  , marketing analytics
  , or business intelligence roles.
• Proven experience translating analytical insights into business strategies and executive recommendations.
• Prior exposure to insurance
  , financial services
  , or SaaS/tech environments preferred.

• SQL — advanced querying, data joins, and performance tuning.
• Excel — strong analytical modeling, pivot tables, and dashboard automation.
• Power BI — creating visuals, DAX measures, and interactive reporting.
• Hub Spot CRM or equivalent marketing automation platforms.
• GA4
  , GTM
  , and…