Marketing Analyst

Join to apply for the Marketing Analyst role at Orion
180

At Orion
180, we don’t just stand out for what we do; we shine because of how we do it. Our mission is to deliver an exceptional insurance experience through innovative technology, unparalleled customer service, and a comprehensive suite of products. Our vision is to be the premier global provider of insurance solutions and redefine the insurance industry.

By integrating cutting‑edge proprietary technology, innovative solutions, and compassion for serving our customers, we are redefining the insurance experience. Our vision is to be the global premier provider of insurance solutions, and our mission is to deliver an exceptional experience through innovative technology, unparalleled customer service, and a comprehensive suite of products.

Orion
180 is proud to call two vibrant cities home:
Melbourne, Florida (headquarters) and Dallas, Texas.

Are you passionate about uncovering the story behind the numbers? Orion
180 is seeking a Data & Marketing Insights Analyst to power our marketing strategy with robust, data‑driven intelligence.

• Data Collection & Integration – Aggregate data from Hub Spot, CRM, ad platforms, and internal systems to create unified, accurate, and scalable marketing datasets.
• Performance Analytics & Forecasting – Conduct deep‑dive analyses on campaign ROI, customer acquisition cost (CAC), conversion rates, retention, and engagement metrics. Use predictive analytics and statistical modeling to forecast outcomes and identify growth opportunities.
• Attribution & Channel Optimization – Build and maintain multi‑touch attribution models using GA4, GTM, and BI dashboards to quantify the impact of each channel on conversions.
• Campaign & Funnel Insights – Partner with the marketing team to evaluate performance of digital and traditional campaigns (SEO, PPC, social media, email, and direct mail) and recommend data‑backed optimizations.
• Data Visualization & Reporting – Develop interactive dashboards and executive summaries in Power BI and Excel to present marketing performance KPIs and strategic trends clearly and visually.
• Cross‑Functional Collaboration – Work closely with Orion
  180’s Business Intelligence (BI) and Product Analytics teams to align marketing performance insights with financial and operational objectives.
• Process Automation & Governance – Streamline data pipelines and automate recurring reports using SQL, VBA, and Python/R scripts to enhance accuracy, speed, and scalability.

• Bachelor’s or Master’s degree in Data Analytics, Marketing Analytics, Statistics, Economics, Finance, or related field.
• 2–4 years of experience in data analytics, marketing analytics, or business intelligence roles.
• Proven experience translating analytical insights into business strategies and executive recommendations.
• Prior exposure to insurance, financial services, or SaaS/tech environments preferred.

• SQL – Advanced querying, data joins, and performance tuning.
• Excel – Strong analytical modeling, pivot tables, and dashboard automation.
• Power BI – Creating visuals, DAX measures, and interactive reporting.
• Hub Spot CRM or equivalent marketing automation platforms.
• GA4, GTM, and digital ad platforms (Google Ads, Meta, Linked In).
• Bonus:
  Experience in Python or R for data cleaning, regression analysis, and forecasting models.

• Strong understanding of marketing funnel metrics, statistical inference, and performance attribution.
• High proficiency in data storytelling – simplifying complex data into actionable insights.
• Detail‑oriented mindset with the ability to identify trends and anomalies.

• Competitive salary and comprehensive benefits package.
• Direct impact on marketing growth and brand performance.
• Exposure to cutting‑edge Insur Tech tools and analytics frameworks.
• Opportunities for career growth within a rapidly expanding organization.
• A collaborative, innovation‑driven culture that values curiosity and data fluency.

Full‑time. Entry level. Marketing and Sales. Insurance industry.

While performing general duties for…