Associate Manager, Grassroot Marketing; Baseball​/Softball

Associate Manager, Grassroot Marketing (Baseball/Softball)

Viera, Florida | Field-Based

Join to apply for the Associate Manager, Grassroot Marketing (Baseball/Softball) role at Wilson Sporting Goods Co.

The Associate Manager, Grassroots represents the DeMarini, Louisville Slugger, Evo Shield, and Wilson brands at tournaments and facilities around the country to serve players, parents, and coaches at baseball, fastpitch, and slowpitch events.

This role is responsible for event setup, brand activations, driving product demonstrations, executing B2C sales on site at events, managing inventory, fulfillment/replenishment, and communicating brand, product, and marketing messages.

• Manage the ideation, creation, strategy, staffing, and logistics for branded baseball, fastpitch, and slowpitch grassroots events.
• Collaborate with external resources (complexes, showcases, travel ball organizations, display vendors, agencies, etc.) and utilize internal resources (creative services, brand marketing team, product team, etc.) to drive product demonstrations and holistic brand experiences.
• Provide analysis of event performance through metrics to key team members and use this to inform future activations.
• Gather and report on player feedback as needed to assist with product development initiatives.
• Monitor and analyze competitive brand activity to stay up to date on changes/trends in the industry and marketing environment.
• Manage marketing assets and activations with vendors, sponsors, and partners to provide a best‑in‑class experience for our customers.
• Manage event logistics ensuring smooth retail and product demonstration operations while educating parents and athletes about our products, including new product launches.
• Build and maintain relationships with local tournament directors, travel organizations, and coaches.
• Optimize budget to drive a strong ROI and enhanced value while ensuring alignment with organizational financial objectives.
• Other duties as required.

This role requires a Bachelor’s Degree and a minimum of 3 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience. In lieu of a Bachelor’s Degree, a minimum of 5 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience is required.

• Understanding of business strategy and key business drivers.
• Former athlete and/or avid fan – ability to speak authoritatively and authentically about fastpitch (softball).
• Solid understanding of the following areas:
  Baseball, Fastpitch (softball), and slowpitch (softball) industry, promotions & sponsor ships, and event marketing.
• Driven to understand consumer behavior and passion for the sport.
• Ability to think strategically and execute a plan with excellence.
• Strong communication and social skills to effectively present information, work with cross‑functional teams, and network with the public.
• Willingness to create and drive change (entrepreneurial spirit).
• Strong financial understanding with the ability to manage budgets and control inventory.
• Excellent organizational and project management skills with the ability to multi‑task and prioritize and meet deadlines in a fast‑paced, changing environment.
• Self‑driven to achieve work goals; high energy level essential.
• Travel up to 50% of the time.

A reasonable estimate of the pay range is $75,000 - $85,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job‑related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

We also offer an innovative, inclusive, and people‑first environment with competitive benefits and perks, including:

• Medical, dental, and vision.
• Pre‑tax transit discounts.
• 401(k) with company match.
• Life insurance.
• Paid parental leave.
• Professional development opportunities.
• Volunteering programs.
• Team building outings.
• Discounts on Wilson and Amer Sports products.
• Summer hours.
• Company‑sponsored sports leagues/teams.
• Fun, active company outings around major sports events.

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.