Content Strategist

Posted Thursday, July 3, 2025 at 4:00 AM

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The Commercial Appeal/, part of the USA TODAY NETWORK, is looking for a content strategist to oversee a team of business and suburban reporters on its award-winning and talented news team. The right candidate loves coaching and developing journalists who reveal important news, create stories with power and clarity and bring crucial context that helps our audience make sense of life in our city, in this time.

We want a content strategist to help shape coverage for a team that covers such major players as Fed Ex, Ford's Blueoval City, xAI as well as growth & development in Memphis and the suburbs. The right candidate has a track record of guiding innovative, revelatory investigative and enterprise work and knows how to retain loyal audiences and cultivate new ones.

The content strategist will work with the News Director, Executive Editor, Metro Editor, digital strategists and audience team members to grow audience in Memphis.

The Commercial Appeal, the region’s dominant news organization, is located in Memphis, population 600,000. The CA covers Shelby County, a vibrant, diverse county of 1.1 million people where Memphis is the county seat. This area is a major logistics anchor, home to 30,000 workers from Fed Ex, the region’s largest corporation and a significant global player based in Memphis. In addition, St.

Jude Children’s Research Hospital and Auto Zone are international companies based in Memphis. The entertainment and food scenes are unrivaled, and Beale Street is an iconic entertainment district. The city is also home to the NBA’s Grizzlies.

• Leads and coaches team reporters.
• Helps guide the news organization in covering topics and issues most important to key audiences. Works with the digital strategist and audience team members to adjust content direction as data dictates. Works with marketing and advertising colleagues on content initiatives, ranging from new products to native advertising and content sponsor ships.
• Oversees content strategy for your team, aggressively using data and leveraging audience analysts to make sure content decisions focus on the needs of the target audiences.
• Directs content creation team and works collaboratively with the digital strategist and the audience team to ensure a steady flow of quality content to provide the right elements on the right platforms at the right time.
• Collaborates with the production team to ensure the right mix of content to maximize user experiences each day.
• Directs and champions investigative and First Amendment journalists.
• Monitors real-time metrics to develop a clear picture of audience needs.
• Provides excellent customer service, helping readers find answers and solutions.
• Represents the newspaper to community leaders and members of the community.

• Bachelor's degree in communications, journalism, marketing or related field or…