Sports Information Coordinator

The Sports Information Coordinator is a key role within the athletics department, responsible for managing communication, social media strategies, and the operational aspects of St. Mary's athletic program. The individual will oversee St. Mary’s athletic social media accounts, coordinate content for the athletics department, support the Athletic Director, and collaborate with the Communication Director to manage the athletics department’s online and media presence.

The ideal candidate will possess a blend of creativity, technical expertise, organizational skills, and a passion for promoting athletics within a school setting. A strong understanding of social media strategy and content creation is essential, as is the ability to thrive in a fast-paced environment while managing multiple responsibilities and meeting tight deadlines. This role demands excellent communication skills, attention to detail, and the ability to build and maintain relationships with students, faculty, staff, and the broader St.

Mary’s community. The coordinator will work closely with coaches, faculty, and other school administrators to ensure that athletic events, achievements, and programs are effectively communicated and promoted across various channels. The position reports to the Athletic Director and also has a defined reporting role to the Director of Communication, ensuring collaboration and alignment on all communication strategies for the athletic department.

• Collaborate with the Communication Department to maintain and regularly update the athletic pages on the school website, including team rosters, schedules, event details, and ticket prices.
• Work with coaches and athletic staff to ensure accurate, timely updates on team rosters, schedules, results, and player statistics.
• Organize and manage content for major athletic events such as senior nights, athletic banquets, and media days, including creating videos, promotional materials, and social media posts.
• Coordinate freelance photographers and videographers to capture high-quality media content during athletic events.
• Pitch story ideas to local media outlets, with approval from the Director of Communication, to highlight student-athlete achievements, team news, and special athletic events.
• Assist the athletic department in designing graphics and print materials, including event programs, signage, posters, banners, and team rosters.
• Support athletic-related events by managing operations, coordinating volunteers, and ensuring timely communication.
• Maintain the accuracy of all athletic data, including rosters, schedules, and contact lists, in various systems such as Veracross, Google Groups, and Team Snap.
• Assist the athletic department with event logistics, such as transportation, security, and on-campus event setups.
• Submit athletic registration information for inclusion in the school’s weekly parent newsletter.
• Keep digital displays in the Athletic and Wellness Center updated with current schedules and event details.

• Manage the school’s athletic Instagram and X accounts in coordination with the school’s Communication/Social Media Manager, ensuring consistent, engaging content that aligns with the school’s mission and values.
• Develop and implement strategic content plans to promote athletic events, student-athletes, and key school initiatives while engaging the broader community.
• Regularly attend athletic events (games, matches, and practices) to capture multimedia content (photos, videos, and live updates) for use across social media platforms.
• Build and manage a team of volunteers to assist with social media coverage during athletic events, ensuring comprehensive coverage of all events.
• Respond to inquiries and engage with followers on social media in a timely manner, fostering positive online interaction and engagement.
• Monitor social media analytics to evaluate content effectiveness and adjust strategies as necessary to grow the athletic social media presence.
• Research emerging social media trends and incorporate innovative strategies to enhance the athletic…