Associate Specialist Email & SMS Marketing; Spanish​/Bilingual

Principal Technical Recruiter at Cook Systems | Actively Connecting Top Tech Talent with Exciting Careers for Over 20 Years

COOK SYSTEMS has an IMMEDIATE need for an Associate Specialist Email & SMS Marketing (Spanish/Bilingual)

The Performance Marketing Email team has an immediate need for contract services to coordinate with email and cross-functional teams to plan, create, deploy and optimize email campaigns.

• Content Creation & Review:
  Write, edit, and proofread Spanish and bilingual email and SMS content that resonates with target audiences.
• Ensure translations maintain tone, clarity, cultural relevance and brand guidelines.
• Campaign Execution:
  Build and deploy email and SMS campaigns using marketing automation platforms.
• Segment audiences and personalize messaging to maximize engagement and conversion.
• Quality Assurance:
  Review campaigns for accuracy, compliance, and brand consistency across languages.
• Performance Optimization:
  Analyze campaign metrics and provide actionable insights to improve performance.
• Conduct A/B testing on bilingual content to determine effectiveness.
• Collaboration:
  
  Work closely with marketing, creative, and analytics teams to align messaging with overall strategy.
• Partner with internal stakeholders to ensure emails meet business objectives.

• Produce and execute email campaigns, including building emails from templates and HTML, copywriting, creative alignment, QA, and deploying.
• Work in partnership with designers to create/optimize email creative and copy based on best practices.
• Perform render testing across devices to QA emails and ensure correct rendering across most devices.
• Build testing opportunities across email.
• Provide regular campaign performance reports based on KPIs.
• Assist with SFMC advanced functionality setup and maintenance.

• Salesforce Marketing Cloud experience is required.
• Content Builder – required.
• Journey Builder – required.
• Contact Builder – preferred.
• Must have experience working in Salesforce Marketing Cloud to build and deploy emails.
• Must be able to create and proof Spanish and bilingual content.
• Must have experience in Photoshop to create images for emails.

• Native or near-native proficiency in Spanish and English (written and verbal).
• Experience in audience segmentation and personalization strategies.
• Familiarity with cultural nuances in Spanish-language marketing across different regions.

• 2-3 years of experience with Salesforce Marketing Cloud (SFMC):
  Journey Builder, Email Studio, and Automation Studio.
• Proven track record of building and optimizing complex email campaigns and customer journeys.
• Strong understanding of data extensions, segmentation, and dynamic content.
• Attention to detail and ability to QA work prior to deployment.
• Skilled in writing clear, concise, and engaging Spanish and bilingual email content aligned with AP Style guidelines and brand guidelines.
• Experience collaborating with various teams to maintain voice and tone consistency.
• Proficient in Adobe Photoshop for email asset creation, image optimization, and layout design.
• Understands email design best practices, including responsive design and accessibility.
• Demonstrated ability to manage multiple projects simultaneously in fast-paced environments.
• Self-starter with a proactive mindset and strong organizational skills to meet tight deadlines without compromising quality.

e/o/e