Digital Content Strategy Manager, Mid-Level

Digital Content Strategy Manager, Mid-Level

Join to apply for the Digital Content Strategy Manager, Mid-Level role at Jobright.ai

Digital Content Strategy Manager, Mid-Level

1 day ago Be among the first 25 applicants

Join to apply for the Digital Content Strategy Manager, Mid-Level role at Jobright.ai

Get AI-powered advice on this job and more exclusive features.

Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust.

Job Summary:

Auto Zone is a leading retailer in the automotive industry, and they are seeking a Digital Content Strategy Manager to lead their digital content initiatives. This role involves developing and executing engaging content strategies to enhance customer engagement and support business goals, while collaborating with various teams to ensure alignment with brand objectives.

Responsibilities:

• Develop and oversee the content strategy for Auto Zone’s digital platforms ( and Mobile App), ensuring alignment with the brand, business objectives, merchandising, and customer needs to drive conversion.

• Collaborate with cross-functional teams, including Merchandising, Marketing, Product, and UX/UI, to ensure content supports team and broader organizational goals.

• Drive the creation and implementation of data-driven content plans to enhance the customer experience and improve performance metrics.

• Oversee the creation and execution of compelling digital content across the digital experience that drives traffic and conversion.

• Establish and enforce standards and guidelines to ensure consistency and quality across all digital touchpoints.

• Manage timelines and deadlines for content initiatives.

• Drive the creation and maintenance of planning and scheduling documents detailing the release of site content (monthly and ad hoc).

• Use analytics tools to measure content performance, identify trends, and optimize strategies based on insights.

• Conduct regular A/B testing and usability studies to refine content and enhance user engagement to drive results.

• Partner with SEO and SEM teams to ensure content is optimized for discoverability and search engine performance.

• Manage and mentor a team of content specialists fostering a culture of creativity and innovation who are laser-focused on driving sales.

• Be able to speak to leadership, presenting strategic initiatives and results.

• Stay updated on digital trends, emerging technologies, and best practices to keep Auto Zone at the forefront of digital engagement.

• Advocate for innovative solutions that elevate the customer experience and differentiate the brand in the competitive marketplace.

• Build and leverage cross-functional expertise to influence digital/eCommerce strategies and initiatives.

• Create and implement opportunities for process improvements.

• Maintain full understanding of all communication channel plans; help drive collaboration across channels.

Qualifications:

Required:

• Bachelor’s degree in business, Marketing or similar field or equivalent years of experience

• 7-10 years of experience in marketing and project management, retail industry preferred

• Experience or understanding of digital touchpoints (online, mobile, display advertising, SEO, paid search, email)

• Experience leveraging analytics and tracking key performance metrics to guide strategies

• Assist in product, segment and category support for growth initiatives

• Take both a lead and supporting role in executing marketing initiatives

Preferred:

• Experience with JIRA, Content Stack (CMS) and Figma or similar tools

Company:

Auto Zone retails and distributes automotive replacement parts and accessories. Founded in 1979, the company is headquartered in Memphis, Tennessee, USA, with a team of 10001+ employees. The company is currently Public Company. Auto Zone has a track record of offering H1B sponsor ships.

Seniority level

• Seniority level
  
  Mid-Senior level

Employment type

• Employment type
  
  Part-time

Job function

• Job function Marketing
• Industries Software Development

Referrals increase your chances of interviewing  by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Get notified when a new job is posted.

Sign in to set job alerts for “Digital Content Manager” roles.

Digital Marketing/Lead Generation Manager Global Audit and Assurance Content Production and Deployment Manager - Learning Global Audit and Assurance Content Production and Deployment Manager

Olive Branch, MS $60,000.00-$70,000.00 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr