Senior Manager, Organic Search; SEO

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

We are a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

We are seeking a strategic, results-driven Senior Discoverability Manager, Organic Search, to lead comprehensive SEO strategies and deliverables across our diverse client portfolio, with a strong emphasis on e-commerce excellence.

This pivotal role requires a seasoned SEO expert with deep technical expertise, exceptional client communication, and a passion for driving organic growth, particularly through understanding and leveraging AI and Large Language Models (LLMs).

You will own the organic search workstream for assigned accounts, building comprehensive strategies, ensuring their successful implementation, and ultimately guiding our clients to achieve discoverability across the full consumer journey.

Strategic Leadership & Client Ownership:

• Serve as the primary SEO client-lead, acting as the main point of contact and trusted advisor.
• Develop, present, and oversee the implementation of bespoke organic search strategies tailored to client-specific business objectives and industry landscapes.
• Own the day-to-day function of organic search activities, optimizations, and reporting inputs for assigned clients, ensuring successful execution by relevant teams and consulting with supervisors for strategic direction as needed.
• Help clients expand their knowledge and use of search engine optimization, driving internal client user adoption and best practices.

Organic Search Strategy & Oversight:

• Provide strategic recommendations for improving organic search performance on websites in various stages of development.
• Develop and execute advanced e-commerce SEO strategies, focusing on product discoverability, category optimization, and conversion rate optimization through organic channels.
• Lead keyword research and on-page SEO optimization, including titles, meta descriptions, copy, images, and internal links, to enhance discoverability throughout the consumer journey.
• Optimize product feeds, schema markup (e.g., Product, Review, Offer), and structured data for enhanced search visibility and rich results.
• Conduct thorough site audits and competitive analyses to uncover opportunities for growth.
• Drive holistic organic search optimization by providing advanced recommendations for diverse digital assets and complex e-commerce challenges, collaborating with UX/UI teams for integrated site design and product discovery, and ensuring high-quality, client-tailored SEO delivery.
• Bring paid, owned, and earned media together to create cohesive interactions within the digital spaces, leveraging organic search as a core discoverability channel.

Reporting & Analysis:

• Lead the analysis and reporting of organic search performance, including deep dives into e-commerce specific metrics (e.g., product page views, add-to-carts, conversion rates from organic search), to develop and present actionable insights and recommendations.
• Determine KPIs for each recommendation, forecast impact, and develop case studies based on past work to support new business initiatives and validate client relationships.

Collaboration & Industry Leadership:

• Collaborate closely with account teams and clients to understand requirements, ensuring seamless cross-departmental inclusion, and deliver effective, persuasive presentations on organic search findings, recommendations, and relevant industry trends.
• Research and create POVs on emerging SEO trends and new channels (e.g., mobile, apps, voice search, AI-powered search), educating internal team members and clients.

Minimum of 3-5 years of hands‑on experience in organic search (SEO), with a proven track record of driving measurable results (SERP rank, traffic, engagement, and conversions).

Hard

Skills:

• Possess strong technical SEO skills, including site architecture, crawlability, and indexing, with proven experience managing and optimizing…