Digital Marketing Manager

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ADMIN-MARKETING Regular Full-Time Memphis, TN, US

5 days ago Requisition

Job Description

Digital Marketing Manager

Location:

Memphis

Department:

Marketing

Reports to:

Chief Marketing Officer

Positions Supervised :

None

Employee Classification:

FLSA Status:

Position Summary

The Digital Marketing Manager is responsible for the bank’s digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. This role combines strategic planning, performance optimization, and hands‑on ownership of the platforms and initiatives that support growth and enhance customer experience.

Essential Functions-Primary Responsibilities and Accountabilities (90%):

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation can be provided to help enable qualified individuals with disabilities to perform the essential functions.

Essential Task Statement(s)

Digital Marketing & Campaign Management

• Develop and execute digital marketing strategies that support organizational growth objectives and business priorities.
• Plan, manage, and optimize digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels.
• Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into effective marketing programs.
• Manage campaign budgets, target strategies, channel recommendations, and creative requirements to maximize performance.
• Oversee campaigns from planning and implementation through ongoing optimization and post‑campaign analysis.
• Monitor lead generation, conversion performance, and customer acquisition efforts, making recommendations to improve results and return on investment.
• Ensure campaigns and supporting materials comply with applicable banking regulations and internal policies.
• Serve as the subject matter expert for SEO, GEO, reputation management, digital analytics, and performance measurement.
• Own the administration, configuration, and optimization of Google Analytics, Google Tag Manager, Google Search Console, and related digital measurement platforms.
• Develop and maintain campaign tracking frameworks, conversion tracking, event tracking, goal configuration, and attribution models to ensure accurate

measurement of marketing performance.

• Manage Google Business Profiles and location listings across Google, Apple, and Bing platforms while improving local search visibility and location accuracy.
• Develop and execute reputation management strategies, including monitoring online reviews, identifying trends, coordinating appropriate responses, and strengthening the bank’s online reputation.
• Monitor search trends, competitive activity, customer behavior, and opportunities to improve online visibility and digital performance.
• Develop dashboards, reporting, and actionable insights that support data‑informed decision‑making and continuous optimization.

Website Digital Asset Management

• Oversee website strategy, content, performance, and user experience.
• Manage domain portfolio strategy, governance, and maintenance.
• Identify opportunities to improve website performance, functionality, navigation, engagement, and conversion.
• Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations.
• Partner with Compliance, Legal, and business stakeholders to ensure marketing initiatives and digital content meet…