Vice President of Communications

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Southwest Tennessee Community College is a comprehensive, multicultural, public, open—access college. Southwest has four campuses/centers from which it offers over 100 programs and over 20 technical certificate programs. We foster student success, transform lives, and increase the educational level of a growing community in Shelby County. Southwest is a Tennessee Board of Regents institution, accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

We invite you to become a part of the Southwest Team!

Title: Vice President of Communications

Employee Classification: Executive/Admin & Managerial

Institution: Southwest Tennessee Community College

Department: Communications

Campus

Location:

SWTCC - Multiple Campus Locations

The Vice President of Communications (VPC) is a full-time fiscal position reporting directly to the President of Southwest Tennessee Community College. As a member of the President’s senior staff, the VPC drives the strategic vision for all communications and marketing efforts to elevate the college s brand and support its mission of educational excellence. This role oversees the integrated Communications Division, managing strategic communications, marketing, and institutional advancement efforts.

Key responsibilities will include leading departments such as media relations, grants, scholarships, public relations, web services, and video production. The VPC will develop and execute comprehensive communication strategies, enhance institutional visibility, and strengthen strategic messaging. Additionally, the VPC will provide oversight for the Office of Institutional Advancement and Resource Development, fostering relationships with donors, alumni, and community partners to advance the College s development goals.

This role will also be responsible for crisis communication and stakeholder engagement to support the College’s overall strategic initiatives.

• Strategic Leadership and Management
• Develop and oversee the execution of an integrated communications and marketing strategy aligned with the College’s mission and strategic priorities.
• Lead brand management initiatives to strengthen public perception and institutional reputation.
• Provide counsel to the President and senior staff on communication strategies and emerging trends.
• Oversee the Office of Institutional Advancement and Resource Development and the Division of Strategic Communications and Marketing.
• Supervise and provide leadership to departments including Grants, Scholarships, Public Relations, Web Services, Graphic Design and Print Services, and Video Production.
• Build, develop, and manage a high-performing team of marketing and communications professionals, fostering an environment of trust, collaboration, transparency, and accountability.
• Manage the communication budget, ensuring cost-effective strategies and resource allocation, and leverage data and market research to predict budget needs.
• Communication Strategy and Operations
• Craft and convey strategic messages effectively to various audiences, ensuring alignment with the College s mission and objectives.
• Develop comprehensive communication plans that support institutional goals and enhance stakeholder engagement.
• Oversee the creation and distribution of print, digital, and multimedia content to engage internal and external audiences.
• Leverage modern communication tools and platforms, including content management systems, analytics tools, and multimedia production, to maximize outreach and engagement.
• Stay abreast of emerging technologies and integrate them into the College s communication strategies.
• Establish metrics and measurement plans to monitor the effectiveness of communications.
• Facilitate transparent, timely communication across departments, ensuring consistent messaging.
• Lead initiatives to enhance faculty and staff engagement through robust internal communication plans.
• Public Relations, Marketing, and External Relations
• Establish and maintain relationships with key media outlets and community stakeholders to…