Director, Marketing Operations

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct.

Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety -

Varsity Spirit is seeking an energetic, solutions-driven and hands-on Director of Marketing Operations to join our Marketing team in Memphis, TN.

Your goal will be to improve marketing efficiency and organizational agility and leverage data to make market, customer and product/service decisions that create value for customers and drive the overall growth of Varsity Spirit.

This role reports to the Chief Marketing Officer and is part of a dynamic team of passionate marketers.

• Oversight of the systems, processes, data, and insights that support our marketing initiatives
• Lead Mar Tech strategy, selection, integration and optimization
• Drive consumer insights initiatives for both B2B and B2C research throughout the year
• Lead Marketing Data management and optimization in partnership with Digital and IT
• Champion and lead consistency in measurement, analytics and reporting throughout the marketing organization
• Responsible for building and maintaining external vendor relationships
• Manage all key marketing projects: creating project timelines, managing budgets and allocating resources among projects
• Creating and optimizing internal processes for team efficiency
• Maintaining dashboards and reports on critical key performance indicators for centralization
• Provide leadership and direction to the Marketing Operations team that drives solutions driven innovation
• Manage, motivate and retain Marketing Operations team
• Lead Hiring and Onboarding of Marketing Operations team in accordance with required compliance
• Management of team’s performance to consistently encourage retention, growth and productivity
• Collaborate with the Chief Marketing Office to evaluate and conduct annual performance evaluations of team members

Supervise 2 direct reports on Marketing Operations team.

• Proven experience building, implementing and improving internal processes within a marketing team
• Experience managing and working with creative projects
• Experience with a project management suite (Asana, Basecamp, Microsoft Project, etc.)
• Excellent communication skills, both verbal and written
• Excellent organizational and multitasking skills
• Ability to manage multiple, competing priorities in a fast-paced, constantly changing environment
• Proven teamwork skills, flexibility, and the ability to devise and drive solutions
• Up to date on the latest marketing software and tools
• Cheer, dance or band experience a plus but not required

• Minimum of 7 years of relevant work experience (Digital Marketing, Project Management and/or Marketing Operations) in both B2B and B2C Marketing
• At least 3 years of management or supervisory experience
• PMP Certification or similar preferred
• Knowledge of…