Communications Manager

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

LOCATION: Memphis, TN (Onsite 4 days per week)

The Communications Manager supports the development and execution of both internal and external communications that celebrate the spirit of the Varsity Spirit community. This role helps connect employees, customers, and partners to the company’s mission of elevating school spirit, empowering teams, and inspiring pride.

This position is ideal for a motivated communications professional with several years of experience who’s ready to take the next step in their career—balancing hands‑on writing, project coordination, and strategic storytelling. The Communications Manager will work closely with teams across Sales, Marketing, Operations, and Human Resources to deliver clear, engaging, and brand‑aligned communications.

• Develop and distribute internal communications such as newsletters, announcements, leadership messages, and intranet updates.
• Partner with business leaders to support employee engagement, recognition, and culture initiatives.
• Maintain and update internal channels, including the intranet, email platforms, and digital signage.
• Track engagement metrics and gather employee feedback to assess communication effectiveness and identify opportunities for improvement.
• Ensure brand voice, tone, and visual consistency across all internal messages.

• Provide on‑site support at events, assisting with communications, media relations, and brand storytelling opportunities.
• Support public relations efforts by drafting press releases, media alerts, and story pitches.
• Develop content for external channels, including websites, blogs, and Linked In, aligned with Varsity Spirit’s voice and brand guidelines.
• Partner on community engagement, sponsor ships, and event communications that reinforce the brand’s leadership in cheer, dance, and team spirit.
• Assist with media monitoring, reporting, and reputation management activities.

• Manage communication timelines and deliverables for assigned campaigns or projects.
• Draft, edit and proofread materials for tone, clarity, accuracy, and alignment with corporate messaging.
• Contribute creative ideas for storytelling and visual content that showcase Varsity Spirit’s culture, achievements, and impact.
• Support special projects and brand storytelling initiatives as directed by the Director of Strategic Communications.

• Excellent writing, editing, and storytelling skills with the ability to tailor content for different audiences and formats.
• Excellent organization, attention to detail, and ability to manage multiple priorities in a fast‑paced environment.
• Comfortable managing multiple projects in a fast‑paced, deadline‑driven environment.
• Proactive, collaborative, and solutions‑oriented approach with strong interpersonal skills.
• Familiarity with communications analytics and engagement metrics.
• Basic design or multimedia content creation skills.

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 3–5 years of relevant experience in corporate communications, public relations, or marketing communications (internships included).
• Experience using communication and collaboration tools (Teams, SharePoint, Outlook, Canva, Adobe Suite, or similar).
• Experience with content management or email distribution platforms.
• Prior experience supporting executive communications is a plus.
• Background in cheerleading, dance, or spirit programs is a plus.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties…