Director of Marketing

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Full Time Salary Management Master Craft Boat Company, Vonore, TN, US

30+ days ago Requisition

The Director of Marketing is responsible for leading all marketing efforts for the Master Craft brand, including brand strategy, product commercialization, consumer demand generation, dealer marketing, events, content, and retail activation.

This role serves as the primary marketing leader for the Master Craft business, translating enterprise strategy into market-facing execution that strengthens brand equity, drives consumer demand, supports dealer success, and accelerates retail growth.

Working cross-functionally with Sales, Product Development, Engineering, Customer Experience, Dealer Development, and Enterprise Marketing, this person ensures every customer touchpoint reinforces Master Craft's position as the premium leader in performance towboats.

Key Responsibilities

Brand Strategy & Market Positioning

• Lead execution of the Master Craft brand strategy and positioning
• Ensure consistency across messaging, visual identity, storytelling, and customer experience
• Monitor consumer trends, market dynamics, and competitive activity
• Translate customer and market insights into actionable marketing strategies
• Protect and strengthen Master Craft's premium market position
• Lead go-to-market planning and execution for new products, model year launches, and feature introductions
• Develop compelling product positioning, messaging, and value propositions
• Partner with Product Development and Engineering to translate innovation into customer-facing benefits
• Support launch readiness through dealer education, activation programs, and sales tools
• Coordinate commercialization efforts across internal stakeholders

Demand Generation & Dealer Marketing

• Develop and execute integrated marketing campaigns that drive awareness, consideration, lead generation, and retail demand
• Develop scalable dealer marketing programs, tools, templates, and best practices to improve local marketing execution and consistency across the dealer network.
• Partner with Sales and Dealer Development teams to improve lead generation, conversion, and dealer effectiveness
• Optimize campaign performance through data-driven decision making and continuous improvement.
• Support dealer training and adoption of marketing tools, platforms, and retail programs.
• Champion the voice of the customer by leveraging consumer insights, ownership data, market research, and competitive intelligence to influence product strategy, customer experience, and marketing investments.
• Establish performance metrics and scorecards to measure dealer marketing effectiveness, adoption, and return on investment
• Lead content strategy and storytelling efforts across digital, social, experiential, and earned channels
• Create scalable event frameworks, playbooks, and "Event-in-a-Box" programs that enable dealers to successfully execute local retail-driving events.
• Develop and implement a comprehensive event strategy designed to drive awareness, consumer enagement, lead generation, and retail sales opportunities.
• Establish measurement frameworks to evaluate event effectiveness, lead generation, conversion, and return on investment.
• Continuously optimize event strategy based on performance data, dealer feedback, and consumer insights.
• Support athlete partnerships, ambassador programs, and community engagement initiatives.
• Drive ownership experience programs that strengthen loyalty, advocacy, and customer retention.
• Partner with Enterprise Communications on PR opportunities and brand visibility initiatives.

Leadership & Business Management

• Lead and develop the Master Craft marketing team
• Own segment marketing budgets
• Establish performance objectives, priorities, and resource allocation plans
• Partner closely with Enterprise Marketing shared services, including analytics, CRM, marketing technology, consumer insights, communications, and creative resources
• Ensure alignment between business objectives, product strategy, dealer priorities, and marketing execution

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 8-12+ years of progressive marketing leadership experience
• Experience leading brand, product, and demand generation initiatives
• Strong understanding of premium consumer brands and dealer/distribution business models
• Proven success managing…