Product Marketing Specialist - Switchboards

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Product Marketing Manager__In this role, you will drive the growth and market success of low-voltage switchboards in the U.S. by translating customer insights into product strategy, positioning, launches, and sales enablement. Each day, you will partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing to improve market share, customer experience, and commercial performance.

The work model for this role is:
Remote

Key Responsibilities Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards, aligning global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience.

Serve as the commercial interface across customers and cross-functional teams, translating voice-of-customer and field insights into prioritized product requirements, roadmaps, and initiatives based on business value, feasibility, timing, and investment needs.

Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes, including positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance improvement plans.

Drive sales effectiveness and commercial performance by equipping Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance, and ongoing support to achieve growth targets and budgets.

Qualifications Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field, with a minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales.

Understanding of the US construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users.

Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools.

Strong analytical and business-case development skills, with the ability to use market, financial, operational, and customer data to recommend priorities and actions.

Demonstrated ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams.

Ability to travel up to 30%.

Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools is preferred.

Candidates must already have work authorization that would permit them to work for ABB in the US.Our Team Dynamics Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

What's in it for youWe want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities  qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual…