Brand Manager

Helena Agri-Enterprises, LLC is an innovator and service provider for agricultural and professional markets in the United States and around the world. We are one of America's only retailers and distributors with expertise in formulation, research and development, precision technology, data solutions, professional application and manufacturing. For nearly 70 years our people have been driven to provide sustainable solutions that help feed, clothe and fuel the world.

With over 450+ locations nationwide and over 6,000 employees we rank among the top agricultural service companies in volume and sales of agricultural products and services.

This position is with Helena Products Group (HPG). HPG develops Helena's extensive portfolio of proprietary products that includes seven product categories covering both crop production and crop protection. HPG leads the industry in creating innovations and formulation technologies and operates out of a state-of-the-art research, development and training facility located in Memphis, TN.

The Brand Manager for Helena Products Group (HPG) will discover, evaluate, develop and commercialize new product brands for the Helena salesforce to drive increased sales and profit. The primary focus is to find and develop products that compliment or upgrade the current product line.

This position works closely with the marketing services department, the formulation lab, research and development as well as the registration department to move projects forward through the development process. The ideal candidate for this position is an energetic professional who is able to multi-task effectively, offer quick and accurate advice and provide creative solutions to help advance HPG brands.

• Coordinates and conducts due diligence sessions with technology providers to assess business and product development and commercialization opportunities related to technology.
• Collaborates with key stakeholders on all new product ideation originating within Helena or with an outside technology provider to explore market viability, costing, gross profit estimates, and overall financial and market potential for product concepts.
• Works with legal counsel in negotiation and development of all HPG product agreements with potential and/or current technology providers throughout the development and commercial life cycle of the product brands.
• Works with formulation department and Helena Industries, or other manufacturers, to proof formulation concepts and technical viability. Conducts costing exercises to ensure financial targets can be attained.
• Develops testing protocols with research and development staff for new and existing product brands to validate commercial viability, establish overall value propositions, and conduct additional testing measures as required.
• Creates business plans to gain new products committee approvals to move product development concepts into the next phases of brand planning and commercialization.
• Collaborates with formulation department, registration department, and corporate regulatory to write product brand labels.
• Works with marketing services and registration team members to establish brand architecture, packaging, and label designs that comply with state and federal regulations
• Coordinates and secures manufacturing agreements for supply of raw materials, and actives for product brands while working with the formulation quality assurance team to ensure product quality standards are upheld.
• Develops overall brand marketing plans. This may include market research, situational analysis, target markets, positioning, competitive analysis, market strategy, price to value estimates, and projected strategic value tier fit within associated product brand category.
• Oversees marketing services on all brand strategy needs. This may include brand descriptions, brand positioning statements, tag lines, features and benefits, brand promise, brand differentiators, brand personality, and the overall brand story.
• Collaborates with marketing services and other HPG departments on all brand launch needs. This may include communications plans, collateral, videos, brand support tools, market data, presentations, brand launch meetings plans, and all sales support materials. The main goal is to develop high quality and effective brand launch materials that align correctly with the overall brand strategies.
• Participates as a presenter of the respective brand strategies to the general…