Sr Advisor - Integrated Marketing

Sr Advisor
- Integrated Marketing page is loaded## Sr Advisor
- Integrated Marketing locations:
Memphis, TNtime type:
Full time posted on:
Posted Yesterday job requisition : R0011248#
**** At ALSAC you do more than make a living; you make a difference.****##
*** We like people who are different...because we're different, too. As one of the world's most iconic and respected nonprofits, we know what it's like to stand out. That's why we're looking r background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family.

Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission:
Finding cures. Saving children.(R)***##

Job Description The Sr Advisor - Integrated Marketing leads marketing initiatives to build a new, scalable brand expression focused on high-capacity donors and serves as a strategic partner for the Transformational Giving team in Development. This role translates audience insights into integrated strategies that drive awareness, engagement, revenue, and growth for the high wealth audience. Leads the development of multichannel audience campaigns alongside large cross-functional teams, ensuring cohesive experiences across touchpoints and maintaining alignment with the brand and the enterprise.

Develops and enhances audience journeys that ladder up to strategic priorities. Leverages data, performance insights, and market trends to inform decision-making, optimize channel tactics and guide content and messaging strategy. Supports the reporting and presenting of audience insights and KPIs to marketing and relational leadership with a high level of understanding and autonomy. Prior experience with marketing strategy for High Net Worth brands and customers is a plus.

The Integrated Marketing team translates enterprise strategies, audience insights, and business priorities into coordinated marketing plans and relevant constituent journeys that drive growth, engagement, revenue, awareness, donor support, and retention.

The role convenes and leads cross-functional teams of subject matter experts and stakeholders to design cohesive marketing journeys, promotions, activations, and touchpoints. The Senior Advisor integrates audience insights, messaging, content, creative, channels, fundraising priorities, brand positioning, and constituent experiences; guides the marketing process from brief through execution and measurement; and drives organizational alignment, adoption, and continuous improvement.

The ideal candidate has experience leading mid-size to large, complex initiatives in highly matrixed environments. They are a strategic thinker, effective collaborator, audience-focused marketer, and trusted advisor who can influence without authority, navigate ambiguity, translate data and insights into compelling strategies, and drive alignment and measurable outcomes.
** ESSENTIAL JOB FUNCTIONS
** 1. Leads the development, management, implementation, and evaluation of integrated multichannel plans for an assigned high-priority audience or business priority. Leads long-range planning, annual plan development, and go-to-market strategies that advance ALSAC's strategic plan and defined business outcomes, in partnership with Marketing leadership.
2. Serves as a strategic marketing leader, trusted advisor, and audience subject matter expert. Represents ALSAC/St. Jude with internal and external stakeholders; educates and socializes audience objectives and plans; pilots concepts and audience-focused solutions; contributes strategic input on high-potential activations; and provides peer guidance and support.
3. Develops and maintains strong relationships with internal and external stakeholders. Identifies and convenes cross-functional teams of subject matter experts, regularly engaging key stakeholders to manage the established marketing process and ensure coordinated development and implementation of integrated plans.
4. Proactively identifies and activates opportunities to integrate audience strategies, messaging, content, creative, channels, fundraising initiatives, brand positioning, and constituent journeys across the enterprise. Provides strategic audience guidance for high-visibility marketing and fundraising efforts designed to achieve defined growth, revenue, awareness, and…