Associate NIL Partnership Solutions Manager - University of Memphis

Position Title: Associate NIL Partnership Solutions Manager - University of Memphis

Requisition : R101529

Location: Memphis, TN

Full/Part-Time: Full time

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences.

With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Powering the connection of fans to the brands and experiences they love.

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Tiger Sports Properties is seeking a detail-oriented and collaborative NIL Associate Partnership Solutions Manager to join our Sports Properties team and lead the activation of Name, Image, and Likeness (NIL) partnerships on campus. This role plays a key part in bringing NIL partnerships to life by managing a growing portfolio with autonomy and ensuring all contractual NIL deliverables are executed flawlessly.

In this role, you’ll serve as the primary activation lead for NIL partners, coordinating integrated marketing campaigns across digital, social, in-venue, and broadcast platforms. You’ll also collaborate closely with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into impactful student-athlete activations. The ideal candidate thrives in a fast-paced environment, takes initiative to solve problems, and excels at communication, creativity, and strategic execution.

• Manage a portfolio of NIL partners and lead execution of their contractual deliverables, including appearances, social media content, and experiential activations.
• Serve as the primary liaison between partners, student-athletes, and university NIL teams to ensure all NIL activations meet NCAA, conference, state, and university guidelines.
• Work with Student Athletes and Content team to assist with the scheduling, project management, execution and distribution of NIL content.
• Assist creation of custom NIL and branded social media content for local property sales staff to drive revenue opportunities for LEARFIELD
• Coordinate approval processes and maintain thorough documentation for all NIL partnerships to ensure compliance and transparency.
• Maintain accurate project timelines, activation schedules, and deliverable tracking to ensure timely fulfillment of contractual obligations and high-quality execution.
• Collaborate with sales and marketing teams to brainstorm, develop, and pitch creative NIL campaign concepts that align with partner objectives and drive measurable engagement.
• Support sales strategic planning by…