Lead Generation Specialist

Job Summary:

We’re seeking a seasoned Lead Generation Specialist who can take full ownership of our outbound sales pipeline and directly impact revenue growth.

• Own the top-of-funnel strategy:
  Drive the entire lifecycle from lead identification to qualification and meeting setup.
• Deliver qualified pipeline:
  Ensure a steady stream of leads that convert into meaningful sales conversations and revenue opportunities.
• Strategic nurturing:
  Develop mechanisms for lead nurturing to increase buyer readiness and reduce drop-offs in the sales journey.
• Pipeline performance:
  Collaborate with sales leadership to forecast, evaluate, and continuously improve lead-to-opportunity metrics.
• Support conversions:
  Work closely with the sales team to influence conversions through contextual handovers, insight sharing, and ongoing support.

• Volume and quality of sales-qualified leads generated monthly
• Conversion rate from lead to opportunity
• Lead velocity and movement through the sales funnel
• Impact on cost-per-lead acquisition efficiency
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You Should Have:
• 4+ years of experience in lead generation and pipeline development for IT services or custom software development.
• A strategic mindset, with experience working alongside sales leaders and founders.
• Strong understanding of how B2B tech buyers evaluate vendors—from awareness to decision.
• Experience managing or influencing outreach strategies, even if execution is done by a team.
• Confidence in analyzing data to refine ICPs, messaging, and lead targeting approaches.
Nice to Have:
• Exposure to international sales markets (US/UK/MENA)
• Experience working with founders and CXOs in high-growth tech companies
• Understanding of performance metrics like CAC, LTV, and marketing attribution
What We Offer:
• A performance-driven culture where outcomes matter more than activity
• The freedom to design your lead generation system, backed by leadership support
• Opportunity to work closely with global sales leadership and executive teams
• Competitive pay and performance incentives