Marketing Specialist II

The Marketing Specialist II is responsible for developing and executing national, regional, and local marketing and communication strategies to enhance customer engagement, drive brand awareness, and support business growth internally and externally. This role places a strong emphasis on social media management (Linked In and Facebook), email marketing campaigns, cross-functional initiatives, strong storytelling skills, and digital content creation, including graphic design using Adobe tools.

ESSENTIAL JOB DUTIES
:

• Develop and implement local, regional, and national marketing initiatives that align with corporate brand guidelines and business objectives.
• Partner with cross-functional teams, such as recruiting, to enhance employer branding, support hiring campaigns, and align messaging across channels.
• Create, manage, and analyze social media content, including organic posts, paid campaigns, and engagement strategies to increase audience reach and brand visibility.
• Design and execute targeted email marketing campaigns, newsletters, and automated communication journeys to support customer and prospect engagement.
• Create high-quality print and digital assets for campaigns, events, and branch needs; design marketing materials using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.).
• Organize, catalog, and maintain digital assets in the Digital Asset Management (DAM) system to ensure easy access, proper tagging, and consistent branding.
• Research, draft, and edit blogs and case studies that highlight industry insights, customer success stories, and company expertise.
• Support the maintenance and updating of all external websites to ensure content accuracy, brand consistency, and optimal user experience.
• Manage customer feedback channels such as Google reviews and collaborate with internal teams to enhance customer experience.
• Coordinate paid advertising efforts, including digital and traditional media, to maximize local reach and engagement.
• Implement and optimize SEO strategies to improve branch visibility in search engine results.
• Track and report on the performance of paid ads and SEO initiatives, making data-driven adjustments as needed.
• Collaborate on maintaining and updating the company Intranet and digital displays to ensure information is current, easy to access, and aligned with internal communication standards.
• Work closely with branch leadership, subsidiary leadership, and sales teams to understand customer needs and tailor marketing efforts accordingly.
• Ensure branch signage nationwide is accurate and up-to-date.
• Monitor and analyze employee and customer engagement data to optimize communication strategies and provide reporting.
• Assist with internal communications, including branch updates, leadership announcements, and employee-focused messaging.
• Ensure all marketing materials maintain brand consistency and comply with regulatory requirements.
• Other duties may be assigned.

QUALIFICATIONS

The qualifications listed below are representative of the elements required to perform the job successfully, however in some cases, an equivalent combination of Education, Training, Certifications and Experience may meet the job qualifications.

Education, Training,

Certifications:

• High school Diploma, or equivalent, required.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, strongly preferred.

Experience, Knowledge, Skill Requirements:

• Experience with Word Press or other website content management systems.
• Experience with Salesforce Pardot/Salesforce Account Engagement or similar marketing automation software.
• Strong writing and content creation skills with an ability to craft compelling customer messages.
• Experience with email marketing platforms, social media management, and CRM tools.
• Excellent organizational and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• 3-5 years of B2B and B2C experience, strongly preferred.
• Must have the ability to effectively read, write and communicate in English with employees and customers.

Systems and Software

Skills:

• Knowledge of SEO, paid media, and digital marketing best practices, preferred.
• Strong…