E-Commerce Manager

Overview

The role will be responsible for managing and developing the e-commerce channel, with a strong focus on commercial performance, customer experience, digital marketing, and operational coordination. The E-commerce Manager will work cross-functionally with Marketing, Sales, IT, Customer Service, and Operations teams, contributing to the growth of the digital business and the evolution of the omnichannel ecosystem.

• Define and implement the e-commerce strategy in line with company objectives.
• Monitor and optimize website performance and key digital KPIs such as traffic, conversion rate, AOV, ROAS, and retention.
• Coordinate digital marketing activities together with agencies and external partners.
• Manage the online commercial calendar and promotional activities.
• Oversee online merchandising, content management, and customer journey optimization.
• Collaborate with Operations and Inventory teams to ensure product availability and efficient order fulfillment.
• Analyze sales data and customer behavior to identify growth opportunities.
• Coordinate external technology partners and suppliers.
• Support CRM and loyalty strategy development.
• Contribute to the optimization of customer experience and omnichannel processes.

• At least 5 years of experience in e-commerce or digital commerce roles.
• Previous experience in fashion, lifestyle, retail, or consumer goods environments is preferred.
• Strong knowledge of B2C e-commerce dynamics.
• Familiarity with e-commerce platforms and analytics tools.
• Strong data-driven and performance-oriented mindset.
• Project management and cross-functional coordination skills.
• Excellent organizational and problem-solving abilities.
• Fluent in English; additional European languages an advantage.