Digital Marketing Manager

Reporting line:
Direct report to Head of Marketing Dickies

Founded in 2024, SPORTLUX is a multi-brand platform operating iconic streetwear and lifestyle brands. Headquartered in Dubai, with operational hubs in Mendrisio, London and New York, and a design hub in Milan, SPORTLUX runs brands end-to-end across strategy, design, go-to-market, wholesale and DTC.

The Digital Marketing Manager is responsible for leading Dickies Europe’s digital strategy, ensuring a consistent brand experience across all digital touchpoints while contributing to both brand awareness and business growth objectives.

Working cross-functionally with Branding, E-commerce, Sales and external partners, this role will develop and implement digital initiatives focused on customer acquisition, conversion, retention and overall digital performance.

• Develop and execute the overall digital marketing strategy for Europe.
• Translate business and marketing objectives into actionable digital plans.
• Identify growth opportunities and optimization initiatives across all digital channels.
• Paid Media
• Lead the paid media strategy across Meta, Tik Tok, Google and other relevant platforms.
• Ensure media investments support both brand-building and performance objectives.
• CRM & Customer Retention
• Define and oversee the CRM and email marketing strategy.
• Manage customer segmentation, automation flows and loyalty initiatives.
• Drive customer retention and lifetime value through data-driven communication strategies.
• Oversee the implementation and ongoing development of CRM tools and platforms.
• E-commerce Growth
• Drive customer acquisition and online revenue growth through performance marketing initiatives.
• Develop and manage affiliate marketing programs to generate incremental sales.
• Identify new digital growth opportunities across paid acquisition, affiliate partnerships and conversion optimization.
• Work closely with E-commerce and CRM teams to improve conversion, ROAS and customer lifetime value.
• Analytics & Performance
• Monitor and analyse the performance of all digital channels.
• Produce regular reporting and actionable insights.
• Identify opportunities to improve traffic, acquisition, conversion and retention metrics.
• Agency & Partner Management
• Coordinate and manage paid media, CRM and other digital partners.
• Ensure the successful delivery of campaigns and projects within agreed timelines.
• Manage budgets and evaluate partner performance against business objectives.
• Digital Ecosystem Management
• Ensure alignment between digital initiatives, commercial goals and brand strategy.
• Identify new opportunities to strengthen the brand’s digital presence and drive growth.

• 5-8 years of experience in Digital Marketing, E-commerce, CRM and/or Performance Marketing roles.
• Strong working knowledge of CRM platforms, preferably Klaviyo.
• Experience managing or collaborating on Shopify-based e-commerce environments.
• Familiarity with customer segmentation, lifecycle marketing, automation flows and retention strategies.
• Previous experience within fashion, lifestyle, sportswear, streetwear, consumer brands or culturally relevant consumer businesses.