VP, Consumer Products

Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self‑custody solutions, Bitcoin‑based financial products, second‑layer scaling technologies, and enterprise‑grade blockchain infrastructure. As Blockstream continues to grow, we are expanding our Consumer Products division to accelerate adoption of our Bitcoin‑based tools, such as the Blockstream Jade hardware wallet and the Blockstream mobile wallet.

We are seeking a Vice President of Consumer Products to lead sales, marketing, and business development for Blockstream’s consumer‑oriented portfolio. This senior leadership role will drive go‑to‑market execution, build new distribution channels, and ensure the profitability and growth of Blockstream’s consumer products. Reporting directly to executive leadership, you will be responsible for strategy, execution, and cross‑functional coordination to ensure Blockstream continues to lead the industry in consumer‑facing Bitcoin adoption.

The role involves close collaboration with the Chief Marketing Officer, and you’ll be expected to work from our Menlo Park office 2‑3 days a week.

What You Will Be Doing (Responsibilities)

• Sales and Business Development:

Lead all sales and business development activities for Blockstream’s consumer products, expanding adoption and market share.

• Pricing Strategy:

Define and implement pricing models that align with profitability targets and long‑term growth goals.

• Channel Development:

Build new sales channels and affiliate programs to broaden reach and distribution.

• Demand Generation:

In partnership with marketing, drive growth initiatives that generate demand, leads, and conversions for Blockstream consumer products.

• Brand Awareness:

In collaboration with cross‑functional teams, create awareness of consumer products across target market segments through PR, marketing campaigns, partnerships, and technical evangelism.

• Product Input:

Serve as a primary source of market and customer requirements to guide product enhancements and new offerings.

• Strategic Alignment:

Partner with engineering, product, marketing, and business development teams to align product, brand, and market strategies.

• Additional Duties:

Perform other responsibilities as needed to support the success of the consumer business unit.

What We Look For In You (Required Qualifications)

• Leadership

Experience:

Proven track record in senior leadership roles within consumer product management, fintech, blockchain, or technology industries.

• Sales & Business Development:

Strong experience leading sales and channel development strategies that deliver measurable results.

• Strategic Marketing

Skills:

Demonstrated ability to drive demand generation and build awareness through integrated marketing, PR, and evangelism.

• Analytical & Financial Acumen:

Experience defining pricing models and managing P&L responsibility.

• Cross‑Functional

Collaboration:

Skilled in working across product, marketing, engineering, and business development to achieve aligned outcomes.

• Communication

Skills:

Excellent verbal and written communication, able to engage with executive leadership, partners, and external audiences.

• Entrepreneurial Mindset:

Ability to thrive in a fast‑paced, innovative environment, balancing execution with long‑term strategic vision.

Stay Safe from Job Scams

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