Senior Director, Global Executive Events & Content Strategy

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Senior Director, Global Executive Events & Content Strategy

About the Role

Genesys is expanding its Executive Perspectives event into a global, year-round executive engagement program designed to elevate our brand, deepen C‑suite relationships, and support strategic account growth. We are seeking a Senior Director‑level leader to set direction, lead execution, and scale this program globally‑anchored by a credible external content partnership and a portfolio of high‑impact executive experiences.

This role sits within the Global Events organization and reports to the Vice President of Global Events. The Senior Director will lead the Executive Perspectives program globally, including the flagship experience at Xperience, a stand‑alone global executive event, and a scalable framework that enables regions to deliver localized Executive forums and Executive "tracks" at our Xperience On Tour events.

A critical component of this role is defining and driving the program‑specific content strategy that fuels executive engagement across all program touchpoints. This role partners closely with Brand, Product Marketing & Thought Leadership, and Executive Communications to ensure alignment, consistency, and amplification. This position does not own company‑wide executive content but serves as the strategic steward of content integration for the Executive Perspectives program.

What You’ll Do

Set Direction for Global Executive Programs

• Provide strategic leadership for the Executive Perspectives program, establishing the vision, annual priorities, and operating model.

Lead Program Content Strategy & Anchor Partnership

• Establish and manage the anchor content partnership with a respected academic institution or media organization to support the Executive Perspectives program.

• Define the content strategy for the program, including annual flagship research, supporting assets, executive interviews, and customer narratives.

• Partner closely with Brand, Content Marketing, Thought Leadership, and Communications to ensure program content aligns with Genesys's corporate narrative and is amplified through appropriate channels.

• Ensure content is structured for executive‑level conversations and integrated across events, executive sponsorship efforts, and regional activations.

Enable Executive Engagement & Account Alignment

• Serve as a senior matrix partner to the Executive Sponsorship Program (PI Accounts), Sales, Regional Marketing and Customer Success teams.

• Support executive‑level engagement by aligning program participation, content themes, and follow‑up strategies to account priorities.

• Provide guidance and governance around executive invitations, participation, and engagement for Tier 1 accounts.

Regional Enablement & Governance

• Develop playbooks, toolkits, and content packages to support Executive Perspectives Regional Forums. Consult and guide in content creation and execution.

• Establish governance, quality standards, and best practices to ensure consistency across regions while allowing for local relevance.

• Partner with regional teams to coordinate timing and sequencing of executive events, and to recommend and prioritize executive participation based on strategic account impact, capacity, and global priorities.

Measure Impact & Drive Continuous Improvement

• Define success metrics across executive engagement, content utilization, event outcomes, and…