Product Marketing Manager

Product Marketing Manager

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, Whats App, Threads, and Reality Labs. In this role, you will be responsible for driving market requirements and go‑to‑market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform.

This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go‑to‑market strategy, and identifying opportunities to improve existing products. You will also lead inbound and outbound product marketing initiatives, influence product strategies and positioning for target audiences, lead go‑to‑marketing efforts that drive awareness and adoption, and work cross‑functionally with partners at various levels throughout the company.

$/yr – $/yr

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Drive cross‑functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Own go‑to‑market strategy for a portfolio of products and solutions by guiding cross‑functional teams in developing client communications, product documentation, and positioning
• Drive successful go‑to‑market activations across multiple internal sales and partnership teams by crafting effective messaging for a variety of audiences and enabling go‑to‑market teams at scale
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long‑term engagement

• 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
• Experience leading cross‑functional teams through influence and driving resolution in the context of competing perspectives
• Analytical, data‑driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and interpersonal skills and experience setting priorities, problem‑solving, multitasking, and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor’s Degree in Business, Marketing or Related discipline

• MBA or other relevant advanced degree
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• Experience leading go‑to‑market for products with global reach end‑to‑end, including sales enablement and developing positioning/narrative
• Experience in the advertising/marketing space with online media related products

Meta builds technologies that help people connect, find communities, and grow businesses. Meta is proud to be an Equal Employment Opportunity and affirmative‑action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, disability, or any other protected characteristic. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Meta participates in the E‑Verify program in certain locations, as required by law. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. Please let us know if you need any assistance or accommodations due to a disability.