Marketing Specialist

Responsibilities

• Develop and execute multichannel marketing campaigns that encompass digital marketing, social media marketing, content marketing, print advertising, and email marketing strategies.
• Manage and optimize advertising campaigns across platforms such as Facebook, Google, and other paid media channels.
• Create compelling copy for various marketing materials including social media posts, email newsletters, product listings, and advertisements.
• Conduct market research to identify trends, customer needs, and competitive insights that inform campaign development.
• Collaborate with brand partners to support product launches and promotional activities through targeted marketing efforts.
• Utilize existing manufacturer marketing channels and resources.
• Assist in budgeting processes for marketing campaigns; monitor expenses to ensure efficient use of resources.
• Coordinate with other departments to produce visual assets using Adobe Creative Suite for digital, merchandising and print materials.
• Site visits to customers to capture materials and testimonials via photo, video, drone.
• Coordinate and execute 6-10 annual events both internal and customer facing.

• Bachelor’s or associate’s degree in Marketing or a related field is preferred but not mandatory with relevant experience.
• Proven experience or training in digital marketing, content creation, or related roles with a strong understanding of multichannel marketing strategies.
• Familiarity or training on social media platforms (Facebook, Instagram, Tik Tok) and email marketing tools.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent for designing visual content.
• Copywriting skills with the ability to craft engaging messages tailored to target audiences.
• Proficiency in photography, video recording, and a familiarity or interest in learning drone recording.
• Knowledge of performance marketing tactics including advertising sales strategies and e-commerce promotion techniques.
• Ability to manage multiple projects simultaneously.
• Strong collaboration skills with the ability to work cross-functionally with sales, parts, service, and brand partners.
• A background in the agricultural sector is a plus but not required as long as you are open to learning and experiencing farm life.

• 401(k); 401(k) matching;
  Health insurance;
  Health savings account;
  Life insurance;
  Paid time off