Medical Device Marketing Product Manager

Medical Device Marketing Product Manager

At STERIS, we help our customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary
As a Product Manager at STERIS within Procedural GI, you will lead the development and implementation of the overall strategy for an assigned product category to achieve a global financial plan and strategic goals. In this position, you will manage all aspects of the product life cycle for your category—including upstream and downstream marketing initiatives.

Success Areas

• Marketing Strategy for Procedural & Product Planning
• Sales Execution Support & Program Management
• Market Research & New Product Development
• Leadership and Team Building

What You'll Do As A Medical Device Marketing Product Manager Marketing Strategy for Procedural & Product Planning

• Conduct ongoing market research and competitive analysis to possess in depth knowledge of markets, procedures, customers, and products.
• Collaborate with global sales team and marketing management on the development and implementation of strategic & tactical plans to ensure profitability and growth for all assigned products/procedural areas.
• Provide ongoing analysis of pricing trends, cost position, and demand forecasting within assigned product categories for financial planning.
• Provide product line and market updates to key internal stakeholders.

Sales Execution Support & Program Management

• Work closely with the commercial team to increase product adoption and utilization through the development of sales collateral, tools and programs.
• Identify issues, opportunities and associated strategies within assigned procedural areas through frequent conversations and interactions with customers and global sales team.
• Communicate product and competitive updates to global sales team.
• Lead the development of content and tools for sales education. Present at training courses and provide in-field support to sales team for assigned product lines.
• Active engagement in sales meetings, national & regional conferences and events. Commit to field travel (up to 25% US and International).

Market Research & New Product Development (NPD)

• Gain a deep understanding of customer experience with products and procedural category through voice of customer (VOC) research.
• Identify product gaps and generate innovative ideas to expand market share, improve customer experience and drive growth in category.
• Develop business plans to evaluate market opportunity and strategic fit for new product concepts.
• Support cross‑functional teams with commercial direction throughout all phases of stage gate process for active NPD projects.
• Active participation and engagement on cross‑functional teams to support market research, customer requirements, product testing, risk analysis, and customer evaluation.
• Develop a comprehensive global marketing plan with a launch strategy and financial forecasts to successfully commercialize new products.
• Work closely with cross‑functional team, marketing management, and marketing communications to execute on marketing deliverables for new product launches.

Leadership & Team Building

• Exhibit a strong sense of urgency for executing strategic plans and achieving global revenue goals.
• Drive short and long‑term product planning process within assigned procedural areas.
• Champion product by gaining support for a compelling vision, objectives, and strategy for assigned procedural area.
• Win mind share with customers and internal cross‑functional team members through building excitement and belief specific to assigned product/procedural area.
• Cultivate and utilize industry relationships to support procedural category VOC research and NPD.
• Maintain cohesive Product Management approach to strategic issues across assigned product categories.

The Experience, Skills, And Abilities Needed

Required:

• BA or BS degree in business, marketing, or related field (MBA or advanced degree preferred).
• Minimum 5 years of relevant business experience.
• Ability to collaborate and work with others in a dynamic team‑based environment.
• Strong analytic and strategic thinking ability.
• Ability to complete…