Sales Consultant

Job Overview

Summary/Objective
The New and Used Car Salesperson is directly responsible for selling new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.

Essential Functions

• Approaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lot
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per month
• Writes complete sales orders and processes paperwork in accordance with dealership policies
• Maintains owner follow-up system that encourages repeat business and contributes to customer satisfaction
• Conducts business in an ethical and professional manner
• Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects
• Follows dealership procedure to obtain proper identification from customer prior to test drive
• Follows dealership sales process as directed by sales management
• Demonstrates vehicles, offers test drives to all prospects and follows test drive route
• Exhibits high level of commitment to customer satisfaction
• Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers
• Ensures the Sales Manager has an opportunity to meet each customer
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.)
• Prepares sold vehicles for customer delivery prior to customer arrival
• Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork
• Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department
• Schedules first service appointment
• Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met
• Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively
• Attends company meetings as required
• Maintains a professional business appearance as determined by dealership management in accordance with company policies
• Coordinates with the Sales Manager to set and meet new and used sales quotas and profit margin goals
• Greets customers promptly and is polite and friendly
• Consistently follows the outlined sales process
• Utilizes floor time effectively in meeting the customers' needs and soliciting sales
• Performs pre-delivery inspection and road test before delivery to customer
• Delivers vehicles to customers after purchase.
• Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership
• Conducts telephone transactions courteously and promptly
• Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales
• Has ability to communicate effectively with new car buyers/customers and according to their preferred method of communication, whether by phone, by email, or in person
• Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers
• Maintains an ongoing customer database to capture repeat business
• Attends product and sales training courses as determined by sales management and manufacturer
• Maintains required dealership certifications
• Sells, leases, and delivers new and used vehicles
• Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies
• Exhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected average
• Moves and arranges display vehicles on showroom and on lot as directed by management
• Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude
• Maintains reporting systems required by general management and the manufacturer
• Ensures that the…