Sales Development Manager, Rental

About Western States Equipment

Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive, not just with our products and service - but through our people.

• The Power of our
  
  Purpose:
  
  "Building our Communities for a Better Tomorrow"
• Performance through our Values: SAFETY, EXCELLENCE, TEAMWORK, INTEGRITY, ACCOUNTABLITY, and INNOVATION
• Customer and Employee Care Commitments:
  Conveying Warm and Empathy, Actively Listening, Building Trust, and Saying Thank You

Recognized as one of the top private companies to work for, we put our employees first. We are fiercely committed to SAFETY and sending every employee, safely home, every single day. Our comprehensive benefits package and complete wellness programs include:

• Three weeks of accrued PTO to start, increases with tenure
• Company paid health care premium option for employees
• Health, dental, and vision insurance
• Wellness dollars
• 401k with company match and profit sharing
• Educational reimbursements, tool loans, and safety & tooling dollars
• Employee Assistance Program
• Paid Parental leave
• Care Leave

THINK-ACT-BE SAFE – At Western States, we empower every employee, every day to work and promote a safe environment to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable procedures and standards. This includes maintaining clean, clutter‑free personal work areas and wearing the required personal protective equipment (PPE) as identified in safety policy.

Sales Development Manager, Rental – responsibilities include territory ride‑alongs, field training, developing branch‑specific sales strategies, and collaborating with senior leadership to increase revenue and continue the success of the Rental Sales division.

• Develop and implement both long‑term and short‑term Rental sales strategies to ensure time utilization, profit, growth targets and customer satisfaction goals are met or exceeded.
• Lead the sales team with positive motivation, skills development, product knowledge, support, and strategic territory management.
• Implement a comprehensive sales strategy for the division, monitor and evaluate effectiveness, and adjust as needed.
• Work closely with the sales operations specialist to leverage data, insights, and upcoming project opportunities prior to visiting branches.
• Collaborate with General Line, Product Support Sales, and Marketing leaders to leverage opportunities, create value proposition, and increase teamwork between divisions.

• Develop and maintain effective working relationships with others.
• Proven experience in sales management, preferably within the specified region.
• Proficient in Microsoft computer products or other comparable systems required.
• Excellent oral and written communication and interpersonal skills.
• Plan, organize, and prioritize daily job tasks to maintain high‑quality service to internal and external customers with limited supervision.
• Product knowledge of Caterpillar and CRS products.
• Willingness to travel within the region as required; travel 50% of the calendar year is required.
• Work independently and prioritize responsibilities.

• High school diploma or GED required.
• Minimum of three years of sales experience; rental equipment industry preferred.
• Minimum of one year in leadership or sales development experience required.
• Acceptable driving record and valid driver's license required.
• Must be able to communicate (speak, read, comprehend, write in English).

This role is designated as safety sensitive.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.