Brand Experience Coordinator

The Brand Experience Coordinator is responsible for representing and promoting the Thorogood brand through both in-person events and digital channels. This role supports marketing initiatives that enhance brand awareness, strengthen customer relationships, and engage end consumers. The ideal candidate is an outgoing, organized communicator with a passion for brand storytelling and hands-on event execution.

Event Engagement (50%)

• Represent the Thorogood brand at trade shows, customer events, job sites, and skilled trade training centers.
• Engage with end consumers, skilled trades professionals, and retail partners to build brand awareness and loyalty.
• Set up, manage, and break down event displays, product showcases, and marketing activations.
• Capture high-quality photo and video content during events for use in marketing campaigns.
• Collect and report on event metrics such as consumer engagement, lead generation, and qualitative feedback.

Social Media & Content (40%)

• Manage and post daily content across all Thorogood social media platforms (Instagram, Facebook, Tik Tok, Linked In, etc.)
• Write engaging captions and content that reflect the Thorogood voice and resonate with skilled trades and workwear audiences.
• Collaborate with the marketing team to execute content calendars, campaigns, and product launches.
• Monitor engagement and respond to comments/messages to foster community interaction.
• Identify and elevate user-generated content and influencer partnerships.

Marketing Team Support (10%)

• Support marketing initiatives, including promotions, sponsor ships, and co-branded activations with customers.
• Help maintain marketing materials, inventory, and event collateral.
• Attend company-wide events acting as brand ambassadors and lead employee engagement.

• Bachelor’s degree in Marketing, Communications, or a related field preferred; relevant experience accepted in lieu of degree.
• Prefer at least 1 year of experience in field marketing, events, brand ambassador roles, or content creation.
• Must possess a valid driver’s license and maintain an acceptable driving record.
• Air travel will be required as necessary.

• Medical, dental, and vision insurance (including free primary care through Anovia Health for employees on HDHP)
• Company-paid life and disability insurance
• Voluntary supplemental insurance options
• 401(k) plan
• Employee Stock Ownership Plan (ESOP) fully funded by Weinbrenner
• Paid vacation and holidays
• Tuition assistance and Employee Assistance Program

If you have a positive attitude and enjoy working in a fast-paced environment where you can make a difference and want to be part of a growing company, apply today by clicking "Apply now" or pick up an application at 211 S Genesee St, Merrill WI between the hours of 6:00 am to 2:30 pm, Monday through Friday.

Weinbrenner is an affirmative Action/Equal Opportunity Employer.