Brand Experience Coordinator

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The Brand Experience Coordinator is responsible for representing and promoting the Thorogood brand through both in‑person events and digital channels. This role supports marketing initiatives that enhance brand awareness, strengthen customer relationships, and engage end consumers. The ideal candidate is an outgoing, organized communicator with a passion for brand storytelling and hands‑on event execution.

Duties and Responsibilities include but are not limited to:

Event Engagement (50%)

• Represent the Thorogood brand at trade shows, customer events, job sites, and skilled trade training centers.
• Engage with end consumers, skilled trades professionals, and retail partners to build brand awareness and loyalty.
• Set up, manage, and break down event displays, product showcases, and marketing activations.
• Capture high‑quality photo and video content during events for use in marketing campaigns.
• Collect and report on event metrics such as consumer engagement, lead generation, and qualitative feedback.

Social Media & Content (40%)

• Manage and post daily content across all Thorogood social media platforms (Instagram, Facebook, Tik Tok, Linked In, etc.)
• Write engaging captions and content that reflect the Thorogood voice and resonate with skilled trades and workwear audiences.
• Collaborate with the marketing team to execute content calendars, campaigns, and product launches.
• Monitor engagement and respond to comments/messages to foster community interaction.
• Identify and elevate user‑generated content and influencer partnerships.

Marketing Team Support (10%)

• Support marketing initiatives, including promotions, sponsor ships, and co‑branded activations with customers.
• Help maintain marketing materials, inventory, and event collateral.
• Attend company‑wide events acting as brand ambassadors and lead employee engagement.

Qualifications and experience include, but are not limited to:

• Bachelor’s degree in Marketing, Communications, or a related field preferred; relevant experience accepted in lieu of degree.
• Prefer at least 1 year of experience in field marketing, events, brand ambassador roles, or content creation.
• Must possess a valid driver’s license and maintain an acceptable driving record.
• Air travel will be required as necessary.

As a Weinbrenner Shoe Company employee you will have access to excellent benefits and incentives including:

Medical/Health Insurance

• High Deductible Health Insurance and HSA Qualified Plan.
• HSA company match.
• Free Primary Care through Anovia Health.
• All Employees who join the High Deductible Health Insurance Plan will have Free Primary Care through Anovia Health. Spouses and Children on the plan are also covered at no charge!

Dental and Vision Insurance

• Dental insurance through Delta Dental
• Vision insurance through NVA (National Vision Administrators)
• Very low employee cost

Life, Short-Term Disability, AD&D and Additional Supplemental Insurance Benefits

• Company paid group Life and AD&D insurance
• Company paid long-and-short-term disability insurance
• Voluntary supplemental critical illness, hospital indemnity and accident insurance
• Voluntary Spouse/Child life insurance

And yet, there is even more!

• 401K - Employees are eligible to participate in our 401k program after 60 days of employment
• ESOP (Employee Stock Ownership Plan) - The ESOP is 100% funded by Weinbrenner Shoe Company, Inc.
• Vacation and PTO time
• 10-paid holidays
• Tuition assistance
• Employee Assistance Program

If you have a positive attitude and enjoy working in a fast‑paced environment where you can make a difference and want to be part of a growing company, apply today by clicking “Apply now” or pick up an application at 211 S Genesee St, Merrill WI between the hours of 6:00 am to 2:30 pm, Monday through Friday.

Weinbrenner is an affirmative action/Equal Opportunity Employer.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• Entry level

• Full‑time
• Retail Apparel and Fashion

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