Marketing Campaign Specialist

About Us:

Arizona Liver Health (ALH) is dedicated to driving high standards of care and advancing medical innovation through leading clinical trials, ensuring patient safety and regulatory compliance, and generating high-quality clinical data. Our network of multiphase, multitherapeutic research, standard of care, and VEN Centers sites is staffed by skilled providers, research, clinic, pharmacy, and patient outreach professionals. ALH operates state-of-the-art facilities and programs to meet the evolving needs of clinical research and overall patient treatment.

• Title: Marketing Campaign Specialist

Status:

Fulltime, Exempt

• Salary:$70,000 - $90,000. depending on experience
• Location:Onsite in Mesa, AZ (Monday-Friday, 8am-5pm) with Hybrid flexibility after 90 day onboarding

Job Summary:

The Marketing Campaign Specialist is responsible for leading the planning, execution, and performance optimization of targeted marketing campaigns across patient recruitment and business development initiatives. This individual will work cross-functionally with study teams, business development, and creative resources to develop campaigns that drive enrollment, awareness, and sponsor engagement for ACT, ALH, and VEN. A strong mix of data analysis, strategic messaging, and digital campaign management is essential to this role.

Essential

Job Functions/Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Patient Recruitment Campaigns:

• Plan, develop, and manage targeted recruitment campaigns for clinical trials across paid media, social, email, and community outreach.
• Assist in the creation and editing of visual content (graphics, short videos, etc.) using tools like Canva or Adobe Suite for paid advertising
• Collaborate with study teams to understand protocol criteria, target demographics, and site-specific needs.
• Create and test recruitment messaging, visuals, and calls to action for diverse populations.

Sponsor/Business Development (Bd) Marketing Support:

• Collaborate with the BD team on outreach campaigns to sponsors and CROs, including email sequences, Linked In ads, and conference activations.
• Build and maintain asset portfolio that position the organization as a high-performing trial site/network, including testimonials, metrics, and site profiles.

Campaign Management & Analytics:

• Lead campaign planning, execution, and reporting using platforms such as Meta Ads Manager, Google Ads, and
• Develop performance dashboards to monitor KPIs across recruitment and BD campaigns.
• Manage campaign budgets, vendor relationships, and ensure alignment with branding and compliance standards.
• Analyze campaign results and generate actionable insights to improve engagement and conversions.

Knowledge/Skills/Abilities Required

• Strong understanding of paid media platforms (Meta, Google, You Tube, Linked In, X) and CRM tools ( preferred).
• Excellent copywriting skills with the ability to adjust tone for patient or industry audiences.
• Demonstrated success in managing campaign timelines, budgets, and vendor relationships.
• Analytical mindset with proficiency in performance analysis and strategic optimization.

Education, credentials, and/or trainings required
.

• Bachelor’s degree in marketing, communications, life sciences, or a related field.
• 4–6 years of marketing experience, ideally in healthcare, clinical research, or patient/participant acquisition.

Preferred Experience:

• Familiarity with HIPAA and IRB (Institutional Review Board) marketing compliance.
• Prior experience in patient recruitment or clinical trial marketing.
• Knowledge of feasibility tools, trial databases, or sponsor/CRO marketing strategies.
• Bilingual or multicultural marketing experience is a plus.

Preferred Proficiencies In These Applications:

• Meta Ads Manager, Google Ads, You Tube Ads
• Canva, Adobe Creative Cloud
• , CRM Platforms, Google Analytics, Microsoft Suite

Application Requirements :

• Must be able to reliably commute or plan to relocate before starting
• Writing samples incorporating creative design, analytical reviews, or campaign portfolios may be requested during the interview process

Benefits:

• Health, Dental, Vision (with HSA plans and…