Business Development Manager-Sand States; NV, AZ, CA)

At Latham, The Pool Company, we don’t just make swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in North America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do.

We believe in building an environment where everyone can thrive.

A culture of integrity, collaboration, and respect. Comprehensive benefits for you and your family. Opportunities for growth, mentorship, and skill development.

The Business Development Manager (BDM), Sand States Fiberglass is a growth-focused field sales role responsible for creating measurable, profitable, incremental revenue for Latham’s Fiberglass Pools product category within an assigned geographic territory. The BDM will identify and convert new dealers, distributors, pool builders, installers, and other channel partners; expand category penetration in underdeveloped accounts and markets; and increase Fiberglass Pools sales across eligible Latham and competitive pool opportunities.

This role owns new-business opportunities from prospecting and qualification through proposal, first order, onboarding, activation, and repeat revenue. Success will be measured primarily by incremental net sales and gross margin above the established territory baseline, new-account productivity, qualified pipeline growth, conversion rate, Fiberglass Pools sales growth, and market-share gains. Existing-account service, technical support, and training are important enablers of growth but are secondary to the role’s primary new-business mandate.

• Deliver assigned annual and quarterly targets for incremental net sales, gross margin, Fiberglass Pools units, and market-share growth above the established territory baseline.
• Deliver assigned annual and quarterly targets for incremental net sales, gross margin, Fiberglass Pools units, and market-share growth above the established territory baseline.
• Develop and execute a territory growth plan that identifies whitespace, underserved geographies, priority segments, competitive conversions, and actions required to achieve the sales plan.
• Build and maintain a prioritized target-account list; prospect, recruit, convert, and onboard new dealers, distributors, builders, installers, and other channel partners.
• Generate qualified opportunities through outbound prospecting, referrals, industry relationships, job-site intelligence, events, targeted campaigns, and collaboration with Latham field sales teams.
• Own new-business opportunities from qualification through needs analysis, proposal, commercial negotiation, first order, onboarding, activation, and repeat purchase. Convert competitive users, non-users, and underpenetrated Latham accounts to Latham Fiberglass Pools and increase Fiberglass Pools sales across eligible pool installations.
• Create account-specific launch and growth plans with unit and revenue goals, training, marketing activation, first-project support, and milestones to repeat revenue.
• Allocate the majority of customer-facing time to net-new and incremental-growth opportunities while coordinating routine service needs with appropriate support resources.
• Maintain a qualified pipeline sufficient to achieve targets and manage each opportunity by stage, value, probability, expected close date, next action, and risk.
• Maintain complete and timely account, activity, opportunity, and forecast information in the company CRM; document win/loss reasons and apply insights to improve conversion.
• Provide accurate weekly and monthly forecasts, territory updates, conversion plans, risks, and corrective actions to sales leadership.
• Protect pricing and gross…