Senior Product Manager, eCommerce

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment.

Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

Liftoff is building a new e-commerce advertising platform, and we're looking for a Product Manager to own it from zero to one. Today the product drives app users to purchase directly on merchants' e-commerce sites. This is a senior, largely individual-contributor role with real autonomy: you'll own the business case, the experimentation roadmap, and the platform's identity and attribution architecture, and you'll represent Liftoff directly with customers and partners.

Own the unit economics that define launch readiness (success metrics, traffic quality, funnel efficiency), and make the call on when the data supports scaling, pivoting, or stopping

The possible surface area will always exceed team capacity, and disciplined scope-cutting is as important as anything you ship

Partner with GTM, sales, and account teams to define ideal customer profiles and go-to-market strategy, select and onboard customers, and turn customer intel into roadmap decisions. Represent Liftoff in customer conversations and strategic industry partnerships

Drive performance through ML partnership

Diagnose full-funnel performance from ad impression through site session, add-to-cart, and purchase, and call out investigation opportunities

Set and enforce traffic quality and creative UX standards that protect advertiser outcomes, including suppression logic and inventory quality controls

Own identity, attribution, and platform integrations

Work with Legal to define product policy around consent handling, regional privacy requirements, customer data protection, and compliance (GDPR, CCPA, etc.)

Develop strategic partnership and integration opportunities to ensure robust measurement and attribution

Defend our attribution methodology and incrementality story with sophisticated performance marketers and agencies

Lead e-commerce platform integration work end to end: pixels, server-side event delivery, order attribution, catalog ingestion, and merchant-facing installation flows

8+ years of product management experience, with meaningful time in performance advertising: DSP, retargeting platform, measurement/MMP, or ad network e-commerce products

Hands-on depth in web and mobile identity and attribution: probabilistic matching (IP and device signals), pixels, server-to-server postbacks, and the practical constraints of browser privacy changes (ITP, fingerprinting protection) and ATT

A track record of carrying a product from beta to GA, including at least one experience where you recommended killing or materially pivoting something based on the data

Comfort operating in a 0-to-1 incubation environment: small, funded pilots, hands-on customer management, and shipping against explicit go/no-go criteria

Demonstrated ML experimentation experience: you can read a confidence interval, challenge an experiment design, and make a ship/no-ship call under uncertainty

Cross-functional leadership across engineering, ML, go-to-market, sales engineering, creative, and finance without direct authority over any of them

Experience with the Shopify/e-commerce ecosystem: app approval, Customer Privacy API, webhooks, catalog/product feeds, or merchant-facing tooling. Familiarity with…