Marketing Manager

Join to apply for the Marketing Manager role at OnPath Credit Union
.

Base pay range: $68,225.00/yr - $85,282.00/yr

This range is provided by OnPath Credit Union. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

At OnPath Credit Union, we share a passion for delivering exceptional service. Voted eleven years in a row as one of the Top 40 Places to Work by the Times Picayune. Your primary role will involve building relationships with our members, offering personalized solutions and identifying opportunities to help them achieve financial success. If you thrive in an environment with team members who truly enjoy what they do and are sales‑driven and motivated to succeed, then OnPath is the place for you.

• Competitive Compensation
• Impressive Benefits Package including Medical, Dental, Life Insurance, and 401(K) Plan
• Paid Vacation, Wellness, Sick Time, and more!

As a dedicated member of the OnPath FCU team, this role performs a variety of tasks in partnership with surrounding departments to provide cost‑effective financial services for the benefit of our members, who are our primary focus.

• Leads day‑to‑day planning, development, and execution of marketing campaigns, ensuring proper coordination and execution of all campaign components.
• Utilizes market analysis and demographic data to inform decisions regarding potential members, products, and services.
• Continuously monitors market trends to proactively identify opportunities for improvement and implement changes to maximize ROI and support organizational goals.
• Tracks and analyzes campaign performance and KPIs, making data‑driven adjustments to optimize results and support business objectives.
• Promotes transparency and accountability in marketing activities through clear communication and research‑based strategies, ensuring all staff are informed about marketing programs and initiatives.
• Works closely with cross‑departmental teams to align marketing initiatives with business goals, acting as a liaison to gather input, share updates, and support collaborative projects that strengthen the brand and member engagement.
• Collaborates with the Creative Brand Manager to create and review marketing campaign components, including direct mail pieces and digital communications to ensure quality and alignment with brand standards.
• Supports marketing campaign management for the OnPath Foundation by assisting the team with direct mail and digital campaigns to achieve fundraising goals.
• Assists the Vice President of Marketing in allocating the marketing budget to support organizational goals and maximize campaign effectiveness.
• Manages PR communications, programs, projects, and events in line with credit union brand standards.

Experience
Five to eight years of related experience in marketing campaign management, including time spent in preparatory positions.

Education / Certifications / Licenses
A college degree in marketing, business, or a related field is required.

Interpersonal Skills
A significant level of trust, credibility, and diplomacy is required. In‑depth dialogue, conversations, and explanations with customers, direct and indirect reports, and outside vendors may involve sensitive or highly confidential matters.

Other Skills
Experience demonstrates hands‑on involvement in developing, executing, and optimizing marketing campaigns, with a strong emphasis on using market analysis and performance data to inform decisions.
Proven ability to work effectively in a fast‑paced, dynamic environment is a must.
Must be fluent in major business and marketing software applications such as Microsoft Office, Excel, Canva, Adobe Creative Suite, and others.
Demonstrated project management experience is required, including the ability to plan, coordinate, and deliver marketing initiatives on time and within budget, while collaborating effectively with cross‑departmental teams.
Experience demonstrating ROI in marketing campaigns, including research, data analysis, and reporting, is preferred.
Hub Spot knowledge is essential for developing, tracking, and managing digital…