Field Marketing Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

As a FMM, you will demonstrate the direct impact that Marketing makes on Sales performance. As a result, you will have direct access to LATAM Sales leadership and a Global Marketing Team.

As a part of F5’s transformation, you will often be the starting point for new solutions, programs, and methodologies that evolve F5’s brand and demand generation practices.

• Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall
• Diligence over KPIs and ability to track linearity based on funnel management and flow
• Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous discipline into sales.

• Research, select, design and manage key local events to be included as tactics in the overall marketing mix and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates
• Ensure ROI from previous events are visible and sales accountable for follow up to ensure associated pipeline contribution is continuously measured
• Forecast, measure and analyze report on impact of programs to ensure learnings feed the evolution of the field marketing approach
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
• Strong budget management and yearly/quarterly planning experience

• Identify and proactively engage with key Distributors and Resellers to drive joint marketing initiatives
• Manage the effectiveness of MDF initiatives with an astute focus on ROI against investment
• Ensure F5 campaigns are executed through and to the Channel

• Drive continuous curiosity over data analytics and insights from campaigns and field initiatives
• Ensure discipline of post initiative analysis to extract continuous learnings
• Interface with database insights to ensure management of the health of the database and key influences that drive unsubscribe, net new and dormant behavior.

• Serve as the main point of contact to regional PR agency and Corporate teams to execute on local media opportunities.

• Familiarity with Tableau, Allocadia, Adobe, SFDC, Marketo or similar marketing automation platforms.
• Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
• Performs other related duties as assigned.

• Experience with digital and field marketing in an IT B2B demand gen setting.
• Working knowledge of channel marketing in an IT B2B demand gen setting.
• Budget management and accountability
• Experience with CRM and marketing automation platforms like  and Marketo.
• Experience with public relations and corporate communications
• Ability to both strategize and execute
• Strong organizational skills with emphasis on time management
• Strong interpersonal skills and negotiation skills
• Ability to work independently or in groups
• Self-motivated with demonstrated flexibility and adaptability in various tasking situation
• Strong analytical skills with focus towards details
• Ability to handle pressure and work in a constantly changing…