Digital Strategy Project Manager

Role Overview

Lead the end-to-end digital marketing strategy for major product launches and ongoing brand campaigns in a consumer technology environment. Own the strategic framework, media mix, funnel design, KPI governance, and agency performance while translating data into clear, actionable recommendations for leadership.

• Design and execute multi-channel digital strategies for high-impact product launches and always-on brand activity
• Define channel mix, budget allocation, audience strategy, funnel architecture, and customer journey optimization
• Set, track, and govern KPIs tied to awareness, consideration, engagement, and efficiency
• Transform dashboard data into strategic insights and recommendations
• Brief, steer, and challenge media agencies (plan validation, targeting rationale, creative alignment)
• Integrate brand and performance marketing objectives
• Present performance reviews, insights, and strategic updates to senior leadership
• Drive digital maturity and best practices across the broader marketing organization

• Proven track record building multi-channel media strategies (Google/You Tube, Meta, Tik Tok, X/Twitter, Linked In, programmatic, etc.)
• Hands‑on experience with budget allocation, media mix modeling, and funnel design in consumer tech or similar fast‑paced industries
• Strong expertise interpreting dashboards, defining KPI frameworks, and governing performance metrics
• Direct involvement in consumer‑tech product launches or equivalent high‑stakes campaigns
• Experience managing and optimizing agency partnerships

• Digital marketing strategy & planning
• KPI framework design & governance
• Funnel & customer journey architecture
• Media mix modeling & budget strategy
• Data‑driven insight generation
• Agency management & strategic briefing
• Cross‑functional stakeholder communication
• Presentation & influence at leadership level

Bachelor’s degree in Marketing, Business, Communications, Advertising, or equivalent professional experience.

This is the polished, recruiter- and candidate-friendly version — concise yet comprehensive, with clear hierarchy and no redundancy.