Membership Director - Miami

The Membership Director,

The Membership Director,
Miami is responsible for overseeing the development, acquisition and retention of Soho House members. This role drives membership growth, leads and manages the local Membership team, ensures a high standard of member experience, and significantly contributes to the overall success of the business.
The Director will work closely with House, regional and global teams to meet quarterly and annual membership targets, build and nurture a vibrant member community, and ensure the membership experience reflects Soho House’s unique creative spirit.
They will have a strong understanding of the market and its creative and cultural landscape, an extensive local network, and the ability to build meaningful relationships across the city. They will combine strong commercial and strategic thinking with a highly visible, hands‑on approach to members and the market.

• Deliver the full membership budget each year, in line with weekly revenue targets and quarterly and annual targets for both new application approvals and member retention.
• Develop and deliver a comprehensive membership strategy with clear plans across acquisition and retention, monitoring performance and adjusting throughout the year as needed.
• Develop strategies for key renewal groups. Manage and execute retention plan, both offsite and onsite to mitigate churn.
• Make strategic decisions and adjustments to ensure membership targets are achieved or exceeded, identifying opportunities to accelerate growth or address areas of underperformance.
• Drive membership growth by leveraging an extensive personal network within the creative industries while continuously developing new communities and pipelines for prospective members.
• Ensure member outreach, approvals and the overall membership demographic reflect the House Identity Plan, with particular focus on demographics and creative communities that are reflective of the local market.
• Maintain a detailed understanding of the membership base, including applications, approvals, conversion, renewals, leavers, engagement and retention.
• Collect, analyze and act on retention metrics, member feedback and survey data to continuously improve member satisfaction and identify opportunities for growth.
• Work closely with the Member Success team to develop and deliver retention actions, with particular focus on members at highest risk of leaving.
• Maintain a strong understanding of the competitive landscape and ensure Soho House continues to attract and retain a relevant, high‑quality creative membership.

• In close partnership with the Area General Manager, lead the Membership team, ensuring clear roles, responsibilities and accountability across the function.
• Recruit, lead and inspire a high‑performing Membership team that represents the profile and diversity of the membership community.
• Set clear performance goals and provide regular feedback, mentorship and direction to ensure the team delivers membership targets, high‑quality members and an exceptional member experience.
• Establish clear working rhythms across outreach, applications, Committee, introductions, member engagement, retention and renewals.
• Ensure the team maintains a strong presence within the House and develops meaningful relationships with members and prospective members.
• Foster a collaborative, inclusive and results‑driven team culture.
• Identify development opportunities within the team and support succession and career progression.

• Build, grow and manage the Membership Committee, ensuring it is balanced across age, ethnicity, gender, industry, experience and community…